I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

Stop it

Stop looking for what others do to be successful. If you want to be successful, do the opposite of what the crowd is doing. 

Stop studying the most fascinating ideas in your field. Instead, look for ideas that are ordinary in other fields. They may just be extraordinary in yours.

Stop talking to your clients about the ideas of famous thought leaders. Instead, share the thoughts of unknown leaders or unorthodox perspectives

Stop trying to create a community of people who look like you, think like you and act like you. Instead, work hard to create a community with diversity of thought, gender, culture, sexual orientation, experience, background, age, etc. 

Diverse perspectives inspire creativity. And creativity is your true competitive advantage. 

One of my favorite books on the power of diversity for idea creation is The Medici Effect by Frans Johansson. It’s about what happens at the crossroads between different and often unrelated ideas, concepts and cultures. 

Frans Johansson explains, “My mother is American, she’s black and Cherokee. My dad is Swedish, which makes for an interesting mix. It informed me how I looked upon the world. I saw that when they were able to share ideas between the different countries and cultures and ethnicities, interesting new things came about from it.”

I’ve personally experienced the impact of what happens on the intersections unrelated ideas, concepts and cultures for years because I’m a teacher who became a coach, I’m a Brit who has lived in Africa, Asia and now the US, I have a unique joint Bachelor’s degree in Biology and Economics, I’m a scientist by training who studies intuition and I’m a dad to two boys who have a heritage that includes family members who are Ashkenazi Jewish, African American, Catholic, Irish American, British, Jamaican, Irish and Nigerian American. 

Historically, one of the things that kept humans safe is a tendency to stick with people who are like themselves and avoid those who are different. Psychologists call this the similar-attraction effect.

You need to work hard to counter the similar-attraction effect. 

I put a lot of effort into drawing together diverse ideas. I also work hard to draw together a community of diverse thinkers, backgrounds, experiences and cultures. I have team members in California, Wyoming, Florida, Illinois, Canada, Romania and Spain. I am proud to have community members in Asia, Africa, Europe, North America, South America and Australia. And my community ranges from 22 to 86 years old.

A Powerful Coach develops fresh, ground breaking ideas because they create highly varied experiences for themselves and their clients. 

What are you doing to increase the diversity of your thinking and the diversity of your community?

Love. Rich


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

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