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The “I know I’m successful when…” list

If you don’t take time to define what success means to you, your success will define you. And you may not be very happy with the result. 

As Tony Robbins says, “Success without fulfillment is the ultimate failure.”

Success isn’t about how much money you make, how famous you are, or the number of rooms in your house. Success isn’t about the size of your email list, how many people follow you on social media, or how much your revenue increased last year. 

The key to success is to define success for yourself. 

One of the best tools I’ve come across for this is my friend Dean Jackson’s, “I Know I’m Successful When…” list.

Help your clients define what true success is for themselves. And do the same for yourself. 

I update my list at least once a year. Here’s the current version:

I Know I’m Successful When…    

  1. My life is simple, effortless and fun. 
  2. I am stronger, fitter and healthier each year than the year before. 
  3. I have quality time to nurture my spirit.  
  4. I have quality time for my relationships and my family. 
  5. I spend time with great friends. 
  6. I regularly do things that excite me and/or scare me.
  7. Our business creates more freedom for me and my family every day. 
  8. Each year 100% of my clients are the caliber of the top 20% of my clients from the year before. 
  9. Our passive revenue exceeds our lifestyle desires. 
  10. We make a bigger impact and contribution each year than the year before.

Love. Rich 


PLUS… Whenever you’re ready, here are 5 programs that will help you increase your income and impact, as a world-class coach in the coming months:

  1. Join Transition Excellence, my 6 month, self-paced training for high performing leaders transitioning into coaching.  You’ll learn the skills, mindsets and strategies needed to create powerful, profitable coaching practices.  Plus, you will join our private member only community.  And, TE is ICF Accredited. 
  2. We’ve opened the doors to Project Kairos 2.0. This is the most in-depth way to get my support on creating clients – for an entire year. You’ll massively increase your professional confidence. You’ll learn world-class skills for enrolling and coaching highly successful clients. You will 10X your impact, your income and your inner peace. So you can do the same for your clients.
  3. Join the 4PC Accelerator, a high pressure environment where you can be challenged and supported by the members of 4PC. We’ll help you develop your own community and become known as the expert in your field. You’ll find it hard not to grow, surrounded by the most talented, driven leaders I know…
  4. Money. Money. Money is an immersion training to help you coach clients to live a Prosperous Life, as you live yours. In this new training you will understand how to master the game of money, help your clients handle their limiting beliefs around money, and become financially fearless.
  5. My favorite program over the past two years is back.  In How to Coach a Superhero I’ll be mentoring and coaching 5 highly successful coaches.  I’m going to teach you how to coach extraordinary top performers.  At the very same time, I’ll be teaching you how to do high-level group coaching. 
Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together