I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

The “I know I’m successful when…” list

If you don’t take time to define what success means to you, your success will define you. And you may not be very happy with the result. 

As Tony Robbins says, “Success without fulfillment is the ultimate failure.”

Success isn’t about how much money you make, how famous you are, or the number of rooms in your house. Success isn’t about the size of your email list, how many people follow you on social media, or how much your revenue increased last year. 

The key to success is to define success for yourself. 

One of the best tools I’ve come across for this is my friend Dean Jackson’s, “I Know I’m Successful When…” list.

Help your clients define what true success is for themselves. And do the same for yourself. 

I update my list at least once a year. Here’s the current version:

I Know I’m Successful When…    

  1. My life is simple, effortless and fun. 
  2. I am stronger, fitter and healthier each year than the year before. 
  3. I have quality time to nurture my spirit.  
  4. I have quality time for my relationships and my family. 
  5. I spend time with great friends. 
  6. I regularly do things that excite me and/or scare me.
  7. Our business creates more freedom for me and my family every day. 
  8. Each year 100% of my clients are the caliber of the top 20% of my clients from the year before. 
  9. Our passive revenue exceeds our lifestyle desires. 
  10. We make a bigger impact and contribution each year than the year before.

Love. Rich 


PS. Don’t miss out on The 100K Club: A six-month Master’s Degree in High-Ticket Client Creation. This comprehensive program is designed to help you achieve 6-figure coaching success. The price increases by $2500 on July 30, so secure your spot now to lock in the best deal. Take action today and start your journey to coaching mastery! 🚀 Click here to reserve your spot now.


Plus, whenever you’re ready – here are 4 ways you can drastically increase your income and impact as a world-class coach… 

  1. Rich Litvin’s 1:1 Coaching Playbook: Learn my top 10 proven tools for coaching elite clients in this self-paced training. 
  2. Rich Litvin’s Group Coaching Playbook: Make group coaching a lucrative and fun part of your business. Effortlessly fill and lead impactful group programs.
  3. Join me this July to write your book, transform your coaching business, and attract your dream clients: $100K Book: How to Write A (Tiny) Book That Creates Clients
  4. Join my newest program, “Million Dollar Team.” Learn how to build and empower your team of top performers. Or learn how to coach clients who are leaders and entrepreneurs that need a proven framework to guide them as they scale their team. 




Stay connected with Rich

Get Rich's latest thinking and have him challenge YOUR thinking on a regular basis!

Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership.
We teach highly successful leaders to become highly successful coaches.

If this sounds like you, let’s talk and explore if working together is a good fit.