Articles

I have written every day for the past 17 years. If you like to read, I've got your back - and I promise to challenge your thinking.

The “I know I’m successful when…” list

If you don’t take time to define what success means to you, your success will define you. And you may not be very happy with the result. 

As Tony Robbins says, “Success without fulfillment is the ultimate failure.”

Success isn’t about how much money you make, how famous you are, or the number of rooms in your house. Success isn’t about the size of your email list, how many people follow you on social media, or how much your revenue increased last year. 

The key to success is to define success for yourself. 

One of the best tools I’ve come across for this is my friend Dean Jackson’s, “I Know I’m Successful When…” list.

Help your clients define what true success is for themselves. And do the same for yourself. 

I update my list at least once a year. Here’s the current version:

I Know I’m Successful When…    

  1. My life is simple, effortless and fun. 
  2. I am stronger, fitter and healthier each year than the year before. 
  3. I have quality time to nurture my spirit.  
  4. I have quality time for my relationships and my family. 
  5. I spend time with great friends. 
  6. I regularly do things that excite me and/or scare me.
  7. Our business creates more freedom for me and my family every day. 
  8. Each year 100% of my clients are the caliber of the top 20% of my clients from the year before. 
  9. Our passive revenue exceeds our lifestyle desires. 
  10. We make a bigger impact and contribution each year than the year before.

Love. Rich 

 

Take the $100K Test

This scorecard doesn’t measure revenue — it measures whether you’re building a business so unique that high-fee clients call you.

Six questions. Clarity on where you are – and what comes next.

SEE WHERE YOU STAND

You don't need another newsletter. You need a different conversation.

What I’m actually thinking, written for coaches with elite clients – or those on their way. Always provocative. 16,000+ readers. For 17 years.

Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership.
We teach highly successful leaders to become highly successful coaches.

If this sounds like you, let’s talk and explore if working together is a good fit.