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The “I know I’m successful when…” list

If you don’t take time to define what success means to you, your success will define you. And you may not be very happy with the result. 

As Tony Robbins says, “Success without fulfillment is the ultimate failure.”

Success isn’t about how much money you make, how famous you are, or the number of rooms in your house. Success isn’t about the size of your email list, how many people follow you on social media, or how much your revenue increased last year. 

The key to success is to define success for yourself. 

One of the best tools I’ve come across for this is my friend Dean Jackson’s, “I Know I’m Successful When…” list.

Help your clients define what true success is for themselves. And do the same for yourself. 

I update my list at least once a year. Here’s the current version:

I Know I’m Successful When…    

  1. My life is simple, effortless and fun. 
  2. I am stronger, fitter and healthier each year than the year before. 
  3. I have quality time to nurture my spirit.  
  4. I have quality time for my relationships and my family. 
  5. I spend time with great friends. 
  6. I regularly do things that excite me and/or scare me.
  7. Our business creates more freedom for me and my family every day. 
  8. Each year 100% of my clients are the caliber of the top 20% of my clients from the year before. 
  9. Our passive revenue exceeds our lifestyle desires. 
  10. We make a bigger impact and contribution each year than the year before.

Love. Rich 


PS. Join me at California Deep Dive this May. There are only 3 spots left. There are ten spots in total and the first 7 have already gone! Deep Dives have always sold out, so don’t miss this one.


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Read my Coaching in Challenging Times Playbook
  2. Join me on How To Coach A Superhero: The 4PC edition. Watch me coach some of the top coaches on the planet, in order to become one…
  3. Apply to join the 4PC waitlist. We’re meeting in Curaçao and Italy in 2023. Alaska, Portugal and Iceland in the years ahead. 
  4. Apply for 1:1 coaching with me in Q2 or Q3 2023. (Thinking Partnership, Protégé and Concierge Trusted Advisor)


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

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