I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

Superhero questions

World-class coaches and trusted advisors have 3 secret missions:

  1. Hone your unique talents until you seem like a Superhero to your clients. 
  2. Get clearer and clearer on who you want to be a Superhero to. 
  3. Surround yourself with Superheroes. 

Here are 10 questions that will help you uplevel your superhero status…

  1. What’s your Superhero talent? (1-3 things that energize you and fascinate you. And that you do better than almost anyone on the planet) 
  2. What’s your Kryptonite? (What drains you of energy? Even if you think you ‘should’ be doing it). 
  3. How do you turn people into Superheroes? (What are the top 1-3 transformations that occur when people work with you?)
  4. What are 3 of your Superhero client transformation stories?
  5. Who are your Superheroes? (Who are the 5 people that inspire you the most? Living or dead. What is the quality in each of them that you admire the most? How do you embody those qualities?)
  6. Who do you want to be a Superhero to? (Who are the top 10% of your clients? What would life be like—in 12 months—if all of your clients were the caliber of these clients?)
  7. Who’s on your support team? (Batman has Alfred. Iron Man (Tony Stark) has JARVIS, an AI system that runs Stark Industries. Lady Penelope from Thunderbirds has Parker). 
  8. Who’s got your back? (Black Panther has Nakia, Okoye and Ayo). 
  9. What’s your Superhero backstory? (Wonder Woman was a Princess who grew up on the island nation of Themyscira).
  10. Where’s your Superhero community? (Like the Fantastic Four or The Avengers or 4PC).

Love. Rich 


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

<h2>Join the Deep Dive Waitlist</h2>

<form accept-charset="UTF-8" action="" class="infusion-form" id="inf_form_5bc29e0421b01e24647c19a6050e234b" method="POST">
    <input name="inf_form_xid" type="hidden" value="5bc29e0421b01e24647c19a6050e234b" />
    <input name="inf_form_name" type="hidden" value="Web Form submitted" />
    <input name="infusionsoft_version" type="hidden" value="" />
    <div class="infusion-field">
        <label for="inf_field_FirstName">First Name *</label>
        <input id="inf_field_FirstName" name="inf_field_FirstName" placeholder="First Name *" type="text" />
    <div class="infusion-field">
        <label for="inf_field_Email">Email *</label>
        <input id="inf_field_Email" name="inf_field_Email" placeholder="Email *" type="text" />
    <div class="infusion-submit">
        <button class="infusion-recaptcha" id="recaptcha_5bc29e0421b01e24647c19a6050e234b" type="submit">Submit</button>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script src="" async="async" defer="defer"></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>

Join the Deep Dive wait list

You will be notified when we open registration for the next Deep Dive