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Tell me your story…

In your next coaching session say the words, “Tell me your story…”

You’ll sometimes see a look of confusion, or hear a joke in reply, “Do you mean from the beginning?!”

Smile and say, “Yes, I want to hear your story from the very beginning. Where were your grandparents born?”

It feels so good to be listened to. This will be a magical experience for your client. 

To take the session to the next level, ask your client, “Tell me about those moments in your life and career when you took big leaps forward.”

When they’re complete, ask, “What patterns do you notice?”

We often seek the path to future success by reading about other’s success formulas. Help your client look at the leaps they’ve had in the past, so they can follow their own success formula. 

Love. Rich


PS. Join me at California Deep Dive this May. There are only 3 spots left. There are ten spots in total and the first 7 have already gone! Deep Dives have always sold out, so don’t miss this one.


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Read my Coaching in Challenging Times Playbook
  2. Join me on How To Coach A Superhero: The 4PC edition. Watch me coach some of the top coaches on the planet, in order to become one…
  3. Apply to join the 4PC waitlist. We’re meeting in Curaçao and Italy in 2023. Alaska, Portugal and Iceland in the years ahead. 
  4. Apply for 1:1 coaching with me in Q2 or Q3 2023. (Thinking Partnership, Protégé and Concierge Trusted Advisor)


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

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