The $100K Book: How To Write A (Tiny) Book That Creates Clients

Shift From Overlooked To Overbooked In Just 6 Weeks With 'The $100K Book' Live Program

Discover the step-by-step method to transform your insights into a compelling tiny book that creates high-value clients

Approximately one million books are published in the United States, every single year. But books written by new authors sell a few hundred copies if they are lucky. And frankly most books sell only a handful of copies to family and friends…

The chance of selling tens of thousands of books is minimal. The chance of having a bestselling book is minimal. The chance of getting on the New York Times list is minimal. The chance of getting an advance from a publishing house is minimal. And the chance of making money from book sales – after paying for an editor, a graphic designer, a layout designer, and a proofreader – is minimal.

But these are the wrong metrics if you are a coach.

Do you know that The Prosperous Coach sells for between $40-$80 but I only get $1.50 from every copy sold?

I don’t make money from book sales, but I’ve made millions from the incredible clients it has brought into my world.

Over the past 10 years, almost 50 of my clients have published books. Some have mainstream publishers, some are bestsellers, and many have rave reviews. But all of them have been aimed at one single purpose… To enroll their next client.

Now, for the first time ever, I’m running a training on how to help YOU write a book that creates clients.

Here’s what you will learn…

Three x 2-hour sessions

This training will be run over three 2-hour sessions. I’ll teach you the tools you need to write a powerful book and you will be able to witness me coaching the members of 4PC, as they create their books alongside you.

You will have access to a private online community, for mutual support and guidance. This is where you can brainstorm and refine your book topics and outlines, with feedback from peers and from me.

What this training will NOT teach you:

All the training sessions will be recorded, so you can rewatch them, and we will provide you with the transcripts for easy reference.

SPECIAL INCENTIVE: If you complete your book and have it for sale on Amazon by August 31st – I will share a link to your book to the 60,000+ people who follow me on social media and on my email list!

3 LIVE Sessions with Rich Litvin

Session 1: Why Write a $100K ‘Tiny’ Book? (2 Hours)

Unlock the secret to creating a powerful, client-creating tiny book. Dive into why specificity trumps broad narratives and how understanding your ideal client’s psyche can make your book irresistible.

Session 2: Creating Your $100K ‘Tiny’ Book (2 Hours)

Learn the art of crafting content that speaks directly to your dream clients. From the power of counterintuitive storytelling to the strategic use of images and tools to build a deeper connection, discover how to make your tiny book a client magnet.

 
Session 3: Using $100K ‘Tiny’ Book (2 Hours)

Transform your tiny book into a strategic tool for client creation. Explore how to use your book in powerful conversations, turning readers into clients.

 
Topics NOT Covered in the Training:

– How to look for and get a literary agent to help sell your book.

– The steps to get your book published by a traditional publisher, from submission to signing a deal.

– Details on how to publish your book yourself, including getting an ISBN or choosing a publishing platform.

– Advice on making your book look good, including cover design and how the pages are laid out.

– Information on hiring editors for different types of editing, like making your writing clearer or catching typos.

– Advanced ways to get your book noticed, from launching it to building your author brand.

– How to use social media to tell more people about your book.

– How to get your book into stores or sold online, and dealing with the companies that help with that.

– Legal stuff about owning your book’s content and copyright rules.

– Deciding how much to charge for your book and understanding the costs.

 

Program Features

Embark on an intensive and dynamic 6-week journey specifically designed to transform your initial concept into a completed tiny book, crafted to engage and create your ideal clients.

Dynamic 6-Week Journey: Dive into an intensive 6-week program designed to take you from concept to completed tiny book. This journey is structured to maximize your creativity, focus, and productivity, ensuring you can craft a book that acts as a magnet for your ideal clients.

Live Interactive Sessions with Rich Litvin: Participate in two 2-hour live sessions where Rich Litvin shares his expertise on creating impactful tiny books. These sessions are your opportunity to learn directly from a master of client attraction through authorship.

Community Space for Collaboration and Feedback: From day one, you’ll have access to an exclusive online forum. This community is the heart of the program, where you can share ideas, receive feedback, and connect with fellow future authors. This supportive environment remains active until the submission deadline, offering a space for mutual encouragement and insight sharing.

Engaging 48-Hour Challenges: Keep momentum high with four specially designed 48-hour challenges. Created by Rich to provoke thought and action, these challenges help crystallize your book’s message and structure, ensuring you’re making consistent progress toward your goal.

Gain Insights from Successful Tiny Book Authors: Dive into two exclusive live interviews with successful tiny book authors. These sessions offer a behind-the-scenes look at their journey, from concept to final book, providing you with actionable insights, tips, and inspiration. It’s your chance to learn from those who’ve effectively used tiny books to create clients.

Deep-Dive Workshop: Join Alex Surdu in a focused workshop designed to help you refine your book’s core ideas. Alex will guide you through a series of practical exercises and strategies designed to help you uncover and articulate key insights, stories, and ideas that speaks directly to the hearts and minds of your ideal client.

Opportunity to win a Big Prize & Significant Exposure: By meeting the program’s completion deadline, you stand to gain unparalleled exposure. Every participant who submits their book will be featured in Rich Litvin’s widely-read newsletter. Moreover, the top 5 books that capture Rich’s attention will earn a special video shoutout across his social media platforms, amplifying your reach to an extensive audience of potential clients and readers.

Complete a Tiny Book (80 pages max) that serves as a powerful lead magnet for your ideal clients.

Submission Requirements: A 1-minute video walkthrough of your book, the cover in high-resolution JPEG format, and a succinct blurb (max 140 characters) summarizing the book’s value proposition. “This book helps [Ideal Client] to [solve/accomplish] [Challenge/Ideal Outcome].”

Prize: Submit your proof before the deadline “time/date” and you’ll be featured in Rich’s Newsletter that goes out to “X# readers”

Special Prize: Alongside being featured in the Newsletter, the top 5 books that get Rich’s attention will receive a special video shoutout from Rich on his Social Media ( total reach of 60k followers).

Session 1: Why Write a $100K ‘Tiny’ Book? (2 Hours)

Unlock the secret to creating a powerful, client-creating tiny book. Dive into why specificity trumps broad narratives and how understanding your ideal client’s psyche can make your book irresistible.

Objectives:

  • Why Write a Tiny Book: Introduction to the concept and the strategic advantage of focusing on an 80-page book.
  • The Power of Specificity: Exploring why memoirs and generic book-writing advice don’t align with the goal of client creation.
  • Identifying Your Ideal Client: Exercises to define and understand the audience you’re writing for.

Key Topics:

  • Why a Tiny Book: The rationale and impact.
    Beyond Memoirs: Crafting books that matter to your dream clients.
  • The Reader’s Psychology: How to make your book irresistible.
  • The Three Kinds of Books: Identifying which one you’re writing.

Session 2: Creating Your $100K ‘Tiny’ Book (2 Hours)

Learn the art of crafting content that speaks directly to your dream clients. From the power of counterintuitive storytelling to the strategic use of images and tools to build a deeper connection, discover how to make your tiny book a client magnet.

Objectives:

  • Deep dive into the content creation process that appeals to the target clients.
  • Strategies for involving clients in the book creation process for authentic engagement.
  • Exploring storytelling, tools, and images to build a deeper connection.

Key Topics:

  • Content That Converts: Focusing on the mindset and needs of your readers to make your book magnetic.
  • Counterintuitive Truths and Storytelling: Leveraging surprising truths and compelling stories to build a deeper connection.
  • The Structure of Influence: How to structure your book, including why to skip the introduction and how to decide on the kind of book you’re writing (for current clients, future clients, or a book that challenges you).
  • Storytelling Mastery: Techniques to weave compelling narratives.
  • Visual and Practical Tools: Enhancing reader engagement and retention.

Session 3: Using $100K ‘Tiny’ Book (2 Hours)

Transform your tiny book into a strategic tool for client creation. Explore how to use your book in powerful conversations, turning readers into clients.

Key Topics:

  • Your Book as a Strategic Tool: How to use your book in client creation, including as a lead magnet and in enrollment conversations.
  • Engaging Your Clients: Involving current clients for genuine insights and case studies.

6 CHALLENGES

Challenge #1: "In Their Shoes" Immersion Challenge

  • Aim: To foster deep empathy and understanding, challenging coaches to fully immerse themselves in their client’s world.

  • Description: Participants select a client or target psychographic or a “need” and spend 4 hours immersing themselves in activities, experiences (environments if possible) that their client would typically engage in. The goal is to gain insights and understanding that can be used to tailor coaching approaches and solutions more effectively.

  • How to do it: Choose an ideal client, a psychographic, or a “need”, research and plan a half-day living “their” life. Document insights, emotions, and revelations.

  • Outcome #1: Define your ideal client and draft a problem statement that your book will address.

  • Outcome #2: Create a catchy working title that resonates with your identified ideal client and problem statement.

Challenge #2: The Hero's Journey Narrative

  • Aim: To enhance storytelling skills, enabling coaches to frame client experiences and transformations as compelling narratives. This challenge highlights the transformative power of coaching and the role of the coach as a guide.

  • Description: Participants draft a detailed case study of a coaching journey they have facilitated for their favorite client, framing it as a Hero’s Journey narrative.
    How to do it: Select a client journey, map it to the Hero’s Journey structure, and write the narrative.

  • Tool: A guide to structuring client transformations into powerful stories, enhancing marketing, and deepening the client’s engagement with their own story.

Challenge 3: The Tiny Book Sprint

  • Aim: To jumpstart the tiny book creation process by rapidly developing and sharing a book concept or prototype.

  • Description: Participants draft a brief outline & the key outcome of their tiny book and share this prototype with 2-3 potential readers within a short timeframe. The focus is on quick creation, gathering initial impressions, and iterating based on feedback. If any of the feedback is positive, participants are encouraged to continue their book project.

  • How to do it: Identify the core idea for your tiny book, draft a brief outline, share with 2-3 potential readers for feedback, and refine based on responses.

Challenge 4: The "Inspirational Mash-up" Challenge

  • Aim: To inspire innovative book concepts and content by drawing connections from outside the traditional coaching sphere.

  • Description: Participants develop a section, lesson, or tool for their book inspired by an unrelated discipline (e.g., a breakthrough in technology, a culinary technique, an architectural principle) to create a unique, memorable book element that stands out. This challenge encourages looking at one’s book tool through a new lens, potentially discovering unique angles or content ideas that set their book apart.

  • How to do it: Rich presents a seemingly unrelated image, object, or idea. Participants reflect on their book topic and draft a concept or content piece that integrates this new element, aiming to offer a fresh perspective or tool within their book.

Challenge 5: My First Chapter Experiment

  • Aim: To energize and accelerate the tiny book creation process by focusing on rapid development and feedback for the first chapter.

  • Description: Participants draft the first chapter of their tiny book—focusing on a key idea or story that encapsulates their main message—and share it with 5 potential ideal clients within a short timeframe. The goal is to test the chapter’s impact, gather quick feedback, and iterate based on responses. If any of the reviewers find it compelling, offer them a free session or a tool from the book in exchange for detailed feedback or a testimonial.

  • How to do it: Write a concise, impactful first chapter, reach out for feedback, and refine your approach based on the insights gathered.

Challenge 6: My Book in Action Sprint

  • Aim: To directly apply the book’s concepts in a real-world context, providing immediate value and building tangible testimonials.

  • Description: Participants select a tool or method from their book draft and offer a “micro-Coaching” session to a potential ideal client, focusing solely on this tool’s application to the client’s current challenge. This not only tests the book’s content in real scenarios but also generates immediate, actionable feedback and potentially powerful testimonials.

  • How to do it: Identify a practical tool or concept from your book, find a volunteer from your target audience, apply the tool in a short coaching session, and collect feedback and testimonials on the tool’s effectiveness.

Our clients say…

"Two years later, I have achieved my financial goals and created the space in my life to do what makes my soul sing."

“When I first listened to ‘The Prosperous Coach’, I was hooked. The truths he articulated made sense to me. I felt like I had come home to a kindred spirt! I had moved to LA from London 5 years earlier and had a very successful business and client list. What I needed next was to know how to grow my business and still make enough space for myself to have a life. I immediately signed up for his intensive, deep dive, and his transformational mastermind group, 4PC.

In 4PC, I definitely do not feel like I’m the most interesting person in the room. Some of these individuals have been an integral part of my transformational journey with their own unique gifts. Even though most of us live in different states, countries and time zones, I feel a kindred spirit with these folks and that is rare.

Two years later, I have achieved my financial goals and created the space in my life to do what makes my soul sing. I no longer feel like a small girl from Johannesburg wondering how I’m living the life I am. I now feel the full power of who I am and what that means in the world. Can’t wait to see what the next few years bring! Thank you Rich for being who you are and doing what you do.”

Vicki Shillington

"Rich’s gift is shining a light on the thing I would prefer to keep hidden."

“Wow, how do I write a recommendation for Rich Litvin that would or would fully express the positive impact he’s had on me in the short time I’ve known him? 

I’ll do my best. Rich’s gift is shining a light on the thing I would prefer to keep hidden. He sees how I’m blocking my potential to serve others powerfully. And, he doesn’t accept good enough from me because he knows I wouldn’t be happy accepting it from myself.

Rich knows how to meet people where they are and engage with them in ways that they feel seen and heard. He knows when to champion and he knows when to challenge. As he says, he serves and doesn’t please. And serve he does.

You know what I like best about Rich, though? It’s that he is wonderfully flawed just like the rest of us and expresses his humanity in very subtle and touching ways. One becomes attracted to Rich because of how powerful of a coach he is… But the real gift is seeing him as a person. That’s amazing.”

Laurie Arron

"Rich is key in my journey to bring my best self in my commitment to women leaders of color"

“Rich is truly a coach for coaches wanting to take their work to extraordinary heights. As a coach for 7 years, he messes with my thinking in the best way possible. And most importantly for me, he has the gift of building communities of powerful leaders. Rich is key in my journey to bring my best self in my commitment to women leaders of color.”

Kanchan Prinsloo

"Rich is key in my journey to bring my best self in my commitment to women leaders of color"

“Rich is truly a gifted world class leader and coach. We met when I attended one of his intensives last October and my life has not been the same since then. He is massively powerful – he digs deep and has the ability to hear whats not being said and shining a light right on it! He clears the pathway for powerful thinking and has enabled me to create bigger possibilities for myself and my life than I ever imagined. I consider it an honor to work with Rich and look forward to continuing to work closely with him.”

Parissa Behnia

With the help of Rich and the extraordinary people in 4PC, over the first 6 months in the community I completely reshaped my practice, I elevated the work that I was doing, and changed my relationship with my work completely.

“When I came to one of Rich’s live events, I had reached a “blah-teau” in my coaching practice. I loved the actual coaching part, but I was bored as hell with the business part. I came into Rich’s world looking to rejuvenate my practice.

Over the course of the first day I realized that I wasn’t bored with my practice. I was bored with playing small. I was bored with who I was being as an entrepreneur. That awareness didn’t come from Rich answering the questions I asked. Instead, Rich challenged me to live into bigger and better questions. He pushed me. And that’s clearly what I needed and when I needed it.

I joined 4PC, Rich’s mastermind community, and that journey began in January 2019. With the help of Rich and the extraordinary people in 4PC, over the first 6 months in the community I completely reshaped my practice, I elevated the work that I was doing, and changed my relationship with my work completely.

I believe that achieving more requires becoming more. Rich’s community was the perfect place for me to explore what I wanted to become and to experiment with what I could achieve from there.”

Helen Appleby

" I now have high level coaching clients of my own. I am comfortable having the hard conversations..."

“Before I met Rich I had been in coaching and mentorship programs with amazing coaches and uber successful people for eight years. I was happy and successful, and still wanted more.

I attended one of Rich’s Deep Dives where I was stunned at the depth of conversations and insights that resulted. Now I’ve been working with Rich for nearly two years. He and the community he has created have taken my life to a completely different level in so many ways. 

I’ve started writing my book because I have clarity on my message for the world, a clarity I had been seeking for eight years prior. I now have high level coaching clients of my own. I am comfortable having the hard conversations with my own team and coaching them as I’ve seen him model in a variety of groups. Each of these things is a direct result of Rich’s work with me. Even better, I have real, raw, deep, and inspiring friendships with the most amazing humans and world-changers I’ve ever known. 

Rich’s coaching is transformational, but his ability to curate true community among the best and most impactful people on the planet is truly his zone of genius. I’m forever grateful.”

Catherine Hammond

"I take every opportunity I can to learn from Rich and be in community with him."

“I had been a successful executive coach/leadership consultant for 27+ years before I read Rich’s book, The Prosperous Coach. As I read it I had layers of realization that my success in owning my own practice all those years wasn’t a fluke! I’d been doing exactly what Rich and Steve wrote about for years, but never thought it was something to write down. In fact, I figured it was luck and I better not ruin it by talking about it!

It’s subtle, but one of Rich’s tremendous gifts is not just BEING an outstanding coach to exceptional people (which he IS), but thinking about the process so carefully, thoroughly deconstructing every nuance of a powerful coaching conversation and relationship so that he can write it down. And, importantly, he DOES write it down. Thousands and thousands have benefitted from just that gift alone.

I’ve now been with Rich in person in a variety of settings, from 1:1 to 1:10 to 1:30 to 1:200+ people. He is consistently a master of being fully present to whomever he is with, listening deeply, engaging both individuals and large groups, pivoting between coach/trainer/leader/facilitator with a dash of comedian effortlessly and with boundless creativity and compassion. He plays full out, holds nothing back from his clients in any arena and calls forth the same from anyone with whom he works.

Outstanding master level coach; powerful leader of fascinating communities; loyal friend and encourager. I take every opportunity I can to learn from him and be in community with him.”

Sarah Albritton

"Through his insight, support, encouragement he has helped me create a life I love and future full of possibilities."

“4PC and the Rich Litvin Intensive introduced me to a nonlinear path to success and a way to view my world that I hadn’t seen prior.

During that intensive, I came up with my big, game-changing idea, and it has been my reason to get out of bed ever since.

Being a part of 4PC is now allowing me to take that notion and begin to put it into motion. I realized I needed to be somebody different to make that notion occur.

First, I got to shed and cleanse all of the things in my corporate background that no longer worked for me. And it wasn’t until I was a part of this community that I realized how desperately I could use some new tools, and how easy it was to get them.

Before I joined, I personally interviewed 4PC members. And I knew that in 25 years of business, I would’ve never found those people to surround myself with on my own. I would never have a conversation with them in a café or at a conference. And I knew that my way of being needed to be blown up a bit, and stretched.”

Claire Yvonne Hayward

"Rich has taught me more about leadership in 15months than a 15yr Corporate career ever did."

“Rich has taught me more about leadership in 15months than a 15yr Corporate career ever did and he did it not by what he said, but by what he modeled. He is a master at his craft and what I want to acknowledge and am most grateful for is his unwavering commitment to creating more Thought-Leaders in the world as opposed to followers. He is a rare breed and one of the most positively influential humans I have ever come across.”

Matt Chavlovich

"Rich is a coach for exponential leaders because he is exponential himself"

“Rich is a coach for exponential leaders because he is exponential himself. He is a visionary with a unique genius for unearthing someone’s full potential. He does so to the point it becomes not only possible to realize but impossible not to. His leadership is second to none, and it’s proven by the community of extraordinary leaders and coaches that align with his powerful mission. To know Rich is to know a world-class coach whose work has a ripple of impact beyond measure.

Alexis Artin

"Rich is a champion of leaders and a creator of magic!"

“Rich is the embodiment of what it means to lead from a place of service. He serves people so powerfully and deeply that the impact of his transformation will leave an imprint on how you show up in your life. 

He sees you more fully than you see yourself. He sees your potential, he senses what needs to be unearthed, and the gifts that you have to offer.

What makes Rich truly extraordinary is his ability to continue to create new ways to amaze, inspire, and reveal new insights as you journey along with him. Rich is a champion of leaders and a creator of magic!”

Tony Martignetti

"Rich helps me hold the bigger agenda of my leadership persistently and fiercely, and to go beyond what I first imagine – always."

“Rich Litvin is a world class coach, but saying this does not capture who he is and what he creates. When I first saw Rich Litvin coach, I knew that I had come across a very unique person, coach and leader. Rich works with high performers, with passionate and highly successful people who make a difference in the world, and he helps them to both bring more of themselves, and become more themselves. Now that creates impact!

Working with Rich, I have appreciated his depth, his immense perceptiveness, and simply: his humanity. And also the fact that he helps me hold the bigger agenda of my leadership persistently and fiercely, and to go beyond what I first imagine – always. When working with Rich, expect to discover that what you came for is not what you are here for, and that you can go much further than your initial goals.”

Sylvia Rohde-Liebenau

Through his insight, support, encouragement he has helped me create a life I love and future full of possibilities.

Rich is an inspirational leader. Through his insight, support, encouragement he has helped me create a life I love and future full of possibilities. He is an amazing, talented, caring, thought provoking individual. I am blessed I came across his book The Prosperous coach and followed my heart into his coaching mastermind group 4PC. The best decision of my life. Thank you Rich. Forever grateful.

David Taylor-Klaus

Let’s Recap What’s Inside Your Exclusive Collection

Pricing

Early Bird (Until May 20th)

Full Price: $1,995
$ 1,495
  •