$100K Clients.
Word-of-mouth only.
No marketing required.
For coaches who’d rather go deep with 10 people than wide with 10,000. If online marketing feels wrong to you – you’re in the right place.
Take The $100K Test
Six questions. Three minutes. Find out exactly what’s between you and your next $100K client.
I work a few hours a day, four days a week, eight months a year. So do the top coaches in my community. No social media. No internet marketing. No sales team. And we charge $100K+.
Most coaches don’t believe that’s possible.
This test doesn’t measure revenue – it measures whether you’re building a business so unique that high-fee clients call you.
Take the test. Find out exactly what to do next.
Co-author,
The Prosperous Coach –
125,000 copies sold
Founder, 4PC –
my 25-year commitment
to elite coaches
20 years
building a
word-of-mouth
coaching practice
100K Club results:
$14M
+ in proposals,
$4M + in income
Clients include
Olympic gold medalists,
Special Forces operatives,
and post-exit entrepreneurs
16,000+ coaches
read my weekly
newsletter
You don't get paid for your coaching. You get paid for your courage.
My Approach
I do the opposite of what the coaching industry teaches.
No marketing budget. No funnels. No urgency-based launches. Just one deep conversation at a time.
I’ve coached Olympic gold medalists, Special Forces operatives, and post-exit entrepreneurs. Co-authored The Prosperous Coach (over 125,000 copies sold). Built a practice where my newsletter reaches 16,000+ coaches – and I built it all through word-of-mouth.
I created, and live by, The Litvin Rule: do the opposite of what 96% of people do, and you’ll be in the top 4%.
Why Most Coaches Shouldn't Work With Me
If you want to scale fast, be on Instagram daily, or create a course empire – I'm the wrong person.
I work with coaches who'd rather enroll clients for ten years than ten months. Who’d rather go deep with ten people than wide with ten thousand.
If you're looking for tactics, hacks, or templates – this isn't for you.
I don't help coaches get comfortable. I help them do brave things that scare them.
Love. Rich
