I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

Test the Yes

Test the Yes

Your job as a Professional coach, first and foremost is to be a Leader. 

That’s a natural way of being for most of the coaches I teach because they have a background as a leader (sometimes in the corporate or non-profit world, often as an entrepreneur). But even coaches who have been trained in leadership skills, can forget them at crucial moments in a coaching setting. 

When most coaches hear a client say, “I’m in. How do I pay you?” They shout a silent “Yipeeee!” to the heavens and start giving out their bank details. 

That’s NOT powerful leadership.

It’s counterintuitive but it will serve you so much more to SLOW THINGS DOWN at this moment and to TEST THE YES


Most of us have had the experience of hearing a HELL YES from a client – only for it to become a NO a couple of days later…

It’s frustrating. 

Many of us have heard a clear YES from a client – only for it to turn into total silence in the days ahead. Or, even worse, you never hear from them again…

It’s painful. 

And it’s ok. We’ve all been there. 

And it’s why TESTING THE YES is one of the most important lessons you’ll ever learn as a Professional coach. 


“She signed up!” said a coach I knew. 

That’s awesome, I replied. 

One small thing. 

Did you Test the Yes?

I think so, they replied. But can you clarify, so I can be sure. 

Sure, I said. 

Call her:

Hi there. I’m calling to see how you are doing. 

Do you have a couple of minutes? 

That was a powerful conversation we had yesterday. We went deep. 

So I want to check in on you. How are you doing?

< Go Silent. Leave space for her to think/speak. > 

And I want to check that we didn’t move too fast yesterday. 

Are you sure this is right for you? 

Did we move too swiftly? 

Do you need to check in with your [business partner, partner, husband, etc]?

< Create more space for her to think/speak. > 


This can feel counterintuitive. 

After all you just heard a YES. Why wouldn’t you want to take it at face value and get paid immediately?

Well, because the sale of high-end, high-caliber services is not like selling a product or a low-value service. 

When you ‘sell the invisible’ and when what you sell is high-value and high-end, different and unusual rules apply. 

So it pays for you to be unorthodox. It pays for you to lead powerfully.

Testing their yes really helps your client get clear on WHY they are a yes and to relax into their yes. 

She’ll trust you more because of it. 

If she has any tiny doubts you’ll be able to support her with them. 

And if she’s changed her mind completely, you’ll build so much trust that even if you lose a potential client, you’ll have gained something FAR more powerful. A raving fan who totally trusts in you. 

And your client will really get—deep down—that she needs you more than you need her. 

It’s an unusual feeling. 

And it feels good. 

And it’s very attractive. 

Next time you hear a yes, slow down. Take a breath.

Remember that you’re paid in FAR more ways than money. 


No rush. 

Powerful and gentle at the same time.

Remember, job #1 is to serve your client. The value that you create increases exponentially when you…


Love. Rich

PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing. 
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients. 


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

<h2>Join the Deep Dive Waitlist</h2>

<form accept-charset="UTF-8" action="" class="infusion-form" id="inf_form_5bc29e0421b01e24647c19a6050e234b" method="POST">
    <input name="inf_form_xid" type="hidden" value="5bc29e0421b01e24647c19a6050e234b" />
    <input name="inf_form_name" type="hidden" value="Web Form submitted" />
    <input name="infusionsoft_version" type="hidden" value="" />
    <div class="infusion-field">
        <label for="inf_field_FirstName">First Name *</label>
        <input id="inf_field_FirstName" name="inf_field_FirstName" placeholder="First Name *" type="text" />
    <div class="infusion-field">
        <label for="inf_field_Email">Email *</label>
        <input id="inf_field_Email" name="inf_field_Email" placeholder="Email *" type="text" />
    <div class="infusion-submit">
        <button class="infusion-recaptcha" id="recaptcha_5bc29e0421b01e24647c19a6050e234b" type="submit">Submit</button>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script src="" async="async" defer="defer"></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>

Join the Deep Dive wait list

You will be notified when we open registration for the next Deep Dive