I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

The $100 Million Woman

Jen Gresham is my Apprentice, a member of 4PC and one of the most extraordinary people I know.

Jen is the former Assistant Chief Scientist for the Human Performance Wing of the Air Force Research Lab, where she helped direct a $100 million research and development portfolio.

She earned her PhD in biochemistry in 3 years, half the time most students take. She was promoted to Lieutenant Colonel and named one of the top scientists in the Air Force.

She’s also a published poet and a successful blogger and a loving mom.

A year ago Jen was telling me how intense and scary it felt making $10,000 proposals. I get it, I said.

And then I did something counterintuitive.

I told her to start making $100,000 proposals!

After all, if asking for $10K is scary, you might as well ask for $100K—you’re scared ANYWAY, right? I said.

She laughed.

And she began making $100K proposals.

Update: Jen now has $100K clients.


Right now, Jen’s big mission is to ensure that humans don’t become obsolete in the workplace due to artificial intelligence and automation.

You see, in less than a decade, a whole range of careers will be obsolete. The personal and emotional toll on the families impacted by this shift will be huge. The global financial impact and the instability created could be massive.

And she’s raising $100 million to fund a prize to have companies compete to solve this problem and bring real innovation to the future of work.

We were on a coaching call and I asked her, WHY is this mission important to you?

And I captured what she said to me next on video.

You see, whilst I was impressed with her lofty goal to raise such a huge sum of money to solve one of humanity’s grand challenges—but I know that IF YOU WANT TO MOVE PEOPLE YOU HAVE TO FIRST LET YOURSELF FEEL MOVED.

Here’s a clip of Jen telling me about her mission from our coaching call.

Now remember, this is raw and in the moment—it’s NOT supposed to be a glossy pitch to investors to raise funds.

It’s Jen speaking from her heart. And it’s powerful. Because Jen is such a powerful woman with such a big heart.

She had a huge vulnerability hangover the next day.

But that’s ok—because if she didn’t, then we hadn’t gone deep enough, right?

When you’ve watched it, comment below and tell me YOUR mission—and even more importantly tell me your WHY…

Love. Rich

P.S.  If you want to learn more about the extraordinary members in 4PC, visit www.4PC.Expert or stay tuned for more 4PC Stories.  If you want to learn more about Jen and the extraordinary things she is up to, visit her website:

PS. Don’t miss out on The 100K Club: A six-month Master’s Degree in High-Ticket Client Creation. This comprehensive program is designed to help you achieve 6-figure coaching success. The price increases by $2500 on June 30, so secure your spot now to lock in the best deal. Take action today and start your journey to coaching mastery! 🚀 Click here to reserve your spot now.


Plus, whenever you’re ready – here are 4 ways you can drastically increase your income and impact as a world-class coach… 

  1. Rich Litvin’s 1:1 Coaching Playbook: Learn my top 10 proven tools for coaching elite clients in this self-paced training. 
  2. Rich Litvin’s Group Coaching Playbook: Make group coaching a lucrative and fun part of your business. Effortlessly fill and lead impactful group programs.
  3. Join me this July to write your book, transform your coaching business, and attract your dream clients: $100K Book: How to Write A (Tiny) Book That Creates Clients
  4. Join my newest program, “Million Dollar Team.” Learn how to build and empower your team of top performers. Or learn how to coach clients who are leaders and entrepreneurs that need a proven framework to guide them as they scale their team. 


Stay connected with Rich

Get Rich's latest thinking and have him challenge YOUR thinking on a regular basis!

Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership.
We teach highly successful leaders to become highly successful coaches.

If this sounds like you, let’s talk and explore if working together is a good fit.