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I have written every day for the past 17 years. If you like to read, I've got your back - and I promise to challenge your thinking.

The 4 Coaching Sales

1. The first sale is selling yourself on knowing you’re great at what you do.

2. The second sale is selling someone on having a powerful conversation with you.

3. The third sale is selling your coaching to a client.

4. And the fourth sale is when your client sells your coaching to their husband, wife or business partner.

Most coaches only work on sale #3.

But you only get your check after all four sales.

Which sale are you strongest on?

And which sale do you need to work on most?

Love. Rich

You don't need another newsletter. You need a different conversation.

What I’m actually thinking, written for coaches with elite clients – or those on their way. Always provocative. 16,000+ readers. For 17 years.

Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership.
We teach highly successful leaders to become highly successful coaches.

If this sounds like you, let’s talk and explore if working together is a good fit.