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The 4 Keys To Creating High-Performing, High-Fee Clients

When I was 22, I faced a painful dilemma…  

You see, I was teaching science at a junior high school in Botswana. I lived in a rural village, near the border with Zimbabwe. My kids literally lived in huts made from mud – it was the perfect building material for the climate. Education was so precious that they would run the 3-5 mile journey to school every day.

But the percentage of students who went from junior high school to senior high school – from a rural village like ours – was as low as 5%. We’d be lucky if 2 or 3 kids went to the next level of schooling each year.

So my dilemma was whether to teach high level science with the hopes of maybe one extra child getting a higher grade but most likely frustrating or boring the majority of kids. Or whether to make science fun and interesting to every child.

I chose the latter. I made Science fascinating and motivating for everyone. The kids loved my classes! 

I tell you this story because we have just wrapped our most powerful Intensive yet. 150 leaders and coaches traveled to San Diego from as far as Australia to spend 4 days together, focused on one thing alone: creating extraordinary clients.

I know why this Intensive had such an impact on everyone. It is because I chose very differently from all those years back… 

I chose to treat everyone at this Intensive as if they were a member of Project Kairos – my high level program for coaches creating clients.

Project Kairos is designed for C-Suite and SVP level leaders or successful entrepreneurs, who have transitioned into coaching. One of the members is already oversubscribed for 2019. She has clients paying for coaching that can’t even start until 2020. Another member has 10 clients at $100K each.

At the Intensive, I taught the 4 keys to creating high-performing, high-fee clients:

1.Powerful People

There’s nothing more important than building your inner confidence and professional self esteem as a successful coach or consultant. You really need to surround yourself with extraordinary coaches and stop hanging out with needy coaches. You also need to be unlike most coaches on the planet by auditioning your clients. Filter for 10s.

2.Powerful language

You need to master The Prosperous Coach Approach with high-level client creation skills to enroll (and retain) high-performing, high-fee clients. Your language literally creates your clients

3.Powerful stories

You need to get and be able to explain how your prior career and successes are directly related to your career as a professional coach. You need to craft powerful stories that enroll clients.

4.Powerful coaching

You need to master high level coaching skills to coach high level clients. Here is the Deep Coaching Scorecard that you can use to assess and uplevel your skills. 

If you want my single biggest tip for growing your community and challenging your clients to accomplish more than they’ve ever done, it’s this: Treat all of your clients as if they were the top 20% of your clients…

It’s how I approached this Intensive and we had a blast!  

You may recall a chapter in The Prosperous Coach called Never Propose To A Woman 10 Days after You’ve Met Them. But sometimes you just know. And that’s precisely what I did. And Monique and I have now been married for 12 years!

Sometimes you just know. And it’s okay to say to someone, I am up to something really cool. Would you like to join me?

We’ve just opened the doors for Project Kairos 2020. It’s my most exciting program yet. And the first few spots have already been reserved.

I am up to something really cool. Would you like to join me?

Love. Rich


PS. We launched Project Kairos in July and the connection and mutual support between the members is already priceless. Here are some of us having dinner at the Intensive:

PS. We’ve opened the doors to Project Kairos 2.0. This is the most in-depth way to get my support on creating clients – for an entire year. 

You’ll massively increase your professional confidence. You’ll learn world-class skills for enrolling and coaching highly successful clients. 

We begin in September and run to September 2023. You will 10X your impact, your income and your inner peace. So you can do the same for your clients. Every single cohort of Project Kairos has sold out. There’s a $5,000 saving for the first 20 spots and there are just 8 spots left before the price increases…  


Plus, whenever you’re ready… here are 5 ways we can help you increase your income and impact, as a world-class coach:

1.Watch my Masterclass: Why your fees are too low and how to raise them. It was my best one yet, packed full of strategies and immediate action steps.

2. Do you have what it takes to be a Prosperous Coach? I designed the Coaching Excellence Scorecard to guide you on your coaching journey – toward the coaching career you’ve always dreamed of. Take the quiz and discover how you rank in Confidence, Coaching Skills, Client Creation Skills and Cash Creation Skills.

3. Join Transition Excellence, my 6 month, self-paced training on client creation. Plus, you get weekly live group calls with me and my leadership team—and you join our private Facebook group to access our incredible community. TE is ICF accredited. 

4. Drastically increase your influence – at The 4PC Accelerator. It’s a once-a-year opportunity to join the members of 4PC (my private club for top performers) at an 8 day training. You’ll create powerful Intellectual Property and assets that cement your legacy. You’ll step up as a Thought Leader. Plus, you’ll develop your own community of top performers and become known as the expert in your field. 

Be warned: this is a high pressure environment. I will challenge and stretch you, so you can challenge and stretch your clients. Feeling imposter syndrome before you apply is not an accident. It’s a prerequisite! Fear is a clue you’re leaning into your edge… 

5. Apply to join 4PC, my private club for top performers. It includes group coaching, private 4PC Intensives, an online membership center and a community of 30 leaders who will challenge, support and stretch you. 

4PC is application only and there are 3 prerequisites: You have a track record of success behind you. You coach extraordinary clients. You have a big mission ahead of you. 

It’s a $25K/year investment and a minimum of a 3 year personal commitment. There are only 2 spots available for August entry.

Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together