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The 90 Day Money Game

THE 90 DAY MONEY GAME – Get ready to feel uncomfortable. Get ready to fail. The 90 Day Money Game is an ‘impossible’ game and I’m inviting YOU.

This game is designed to get you out of your head, beyond your story and past your fears of creating money.

Too many people wait for clarity before taking action.

Taking action is actually a great way to get to clarity.

A reason I so often use challenges and games with my coaching clients is that it gets them out of their head and into flow. And that’s where the magic happens.

If you’ve been coaching for a while… or if you have a pretty full practice… if you’re ready to raise your rates… if you’re ready to sign your first paying clients… if you’re ready to save some money… if you’re ready to Turn Pro… if you’re ready to run your first group coaching program… if you’re ready to sign your first high-paying clients… or if you simply want to make some money… then I have a game for YOU:

I first learned of The 90 Day Money Game from my mentor, Michael Neill. And when I played it for the first time, I was pretty new as a coach and I’d been struggling to create money in this new career.

I figured it was worth a shot. So I picked what seemed to me like a crazy number.

My number was $20,000.

And my intention was to create it in the next 90 days.

And this seemed outrageous.

Remember my background was as a high-school teacher—I’d only ever been paid a salary at the end of each month. I’d never negotiated a raise. I’d never asked for a fee. I’d never been paid for a service in my life other than the time I’d washed a neighbor’s car to raise money—as an 11 year old Boy Scout!

– – – – – – – – – – –
THE TWIST – it’s all about the PROPOSALS not how much you make.
– – – – – – – – – – –

1. PICK A NUMBER. An amount of money that you would love to create in the next 90 days.
2. MULTIPLY YOUR NUMBER BY 3 – this is the amount you will commit to making in PROPOSALS.
3. Get a HUGE sheet of paper and draw a FUN picture to represent that amount.
4. Divide it into smaller increments ($100s, $1,000s, even $10,000s—depending on your game).
5. Track every single DOLLAR that you PROPOSE for the next 90 days.
6. Color in part of your diagram to represent each $100, $1,000 or—for some of you—even each $10,000 you propose.

– – – – – – – – – – –

Track Your NOs.
That’s it!
Track every single NO you get. And celebrate them.
The more NOs the better you do!

– – – – – – – – – – –

* Put your numbers in your face!
* Get a giant whiteboard.
– Track your minutes spent on client creation.
– Track your conversations.
– Track your Proposals.
– Track your NOs.
– The key is to put your PROPOSALS IN YOUR FACE because proposals are under YOUR control.

The first time I played this game, I was new to coaching. I picked what felt like an outrageous number. And then I made $20K in about forty days. It blew my mind.


A couple of years ago, my wife Monique had an opportunity to fly to Hawaii to train with an awesome vocal teacher (Monique’s a jazz singer). She figured it would cost $21,000 to pay for her flights, accommodation and workshop plus it would also cover her flying me out for a week’s holiday with her at the end.

I taught her The 90 Day Money Game.

She had fun with it and drew a HUGE picture of hula girls dancing around a GIANT thermometer. And then she tracked every dollar coming in. She never thought it would work. Creating that amount of money didn’t seem possible.

But what you focus on increases.
And it took her two months to create the entire amount.


I once had a client who was a coach—and I’d challenged him to play The 90 Day Money Game.

His goal was to create an additional $25K in 90 days from coaching clients. He was one of those people who learns best by teaching others, so he enrolled clients in a group program called The 90 Day Money Game as part of his own challenge.

He taught them everything he learned about the game, as he went along. He even designed a website that tracked their income. Between the seven of them, they created a total of $234,361 in 90 days.


A few years back, Steve Chandler and I ran our first 50 person event. We filled it one person at a time. One conversation at a time. At that time we had no social media, we had no community, we had no email lists.

At $1,000 a head, we filled this event one person at a time. One powerful conversation at a time.

It was often challenging.

But it was simple.

Every evening Steve and I reported to each other the number of MINUTES we’d spent in Client Creation.

We made it a game.
We made it a challenge.
We made it a competition!
And boy did we compete with each other.

I DEVOTED my time to Creating Clients.
I filled my calendar with powerful conversations.
And we FILLED that event.


The 90 Day Money Game is simple but it ain’t easy.

DEVOTING your time to ONE thing is the most challenging job in the world.


You’ll track every dollar you PROPOSE.
You’ll track every HELL NO you get!
You’ll track every dollar you create.

And your world will change.

Love. Rich

PS. Get ready to feel uncomfortable. Get ready to fail. Get ready to collect NOs. Lots of them.

PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

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