About The Approach - Rich Litvin

Deep Coaching Over Marketing

Instead of chasing clients, learn to:

Create powerful enrollment conversations
Build genuine relationships that lead to referrals
Let your client creation be as transformative as your coaching

The Four Elements of Success

Connect

Create genuine relationships with potential clients through deep, authentic conversations.

Invite

Master the art of invitation over selling. Learn to create opportunities that clients naturally want to pursue.

Create

Transform every conversation into an opportunity for both insight and enrollment.

Propose

Package and price your services based on transformation, not time.

Principles

The Prosperous Coach book has sold over 120,000 copies and we’ve taught these principles to thousands of coaches over the past decade. There’s a reason this book is referred to as the “bible” in coach training schools around the world. There’s no two ways about it – this stuff works.

The best part is that it is based on a framework, not a formula. Which means you get to make it your own.

It’s Based On Four Powerful Principles

One Conversation At A Time

Your next client is one powerful conversation away

Serve Don't Sell

Focus on transformation over transaction

High-Touch Over High-Tech

Build relationships instead of funnels

Quality Over Quantity

A few premium clients beats dozens of low-fee ones

The Results

Command fees that reflect your true value
Create clients through conversation, not marketing
Build a practice that energizes rather than exhausts
Attract clients who are more successful than you
Generate word-of-mouth momentum that creates consistent income