The Art Of The Proposal: There’s No ‘Magic System’ But There Are Deep Principles
There’s a question that coaches ask me — again and again and again. It’s a question that I addressed in The Prosperous Coach. But I hid it away – and my answer – in the Appendix.
The question I hear so much is:
“How do I turn a great coaching conversation into a great coaching client?”
And it’s an important question.
And there’s a reason I hid my answer in the Appendix.
You see, I didn’t want it to become a ‘formula’. Coaching cannot become formulaic.
Don’t believe anyone who tells you there’s a ‘Magic System’ to create coaching clients.
Even the ideas in our book can be turned on their head in any moment, depending on who you are coaching.
There is no ‘system’ that will enroll powerful, high-performing, high-paying clients.
There are systems that can sell e-books. There are systems that can sell apps. There are systems that build an email list.
But a powerful coaching engagement with a powerful, high-performing, high-paying client — there’s NO formula for that.
And yet there are some deep principles — that if you apply — will turn a powerful coaching conversation into a powerful coaching relationship.
Watch me share more about them here: