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The Challenge Tool

Being a firefighter in business is a glamorous role. You solve massive problems and get all the glory. But it’s far better to be a fire warden. 

When you can help the leaders you coach to solve problems before they occur, you become a priceless member of their team…

American Airlines canceled 2,200 flights on a single day, during the pandemic. That left tens of thousands of passengers stranded.

The COO, David Seymour, said the airline was “proactively canceling” flights after high winds and bad weather.

On another day, Southwest Airlines canceled more than 2,000 flights, blaming weather and air traffic control issues. That meltdown cost the airline $75 million.

Spirit Airlines canceled around 2,000 flights, blaming scheduling. They stranded thousands of passengers and it cost the airline $50 million. 

That’s thousands and thousands of customers who missed weddings, funerals, meetings, interviews and family gatherings. 

Blaming predictable problems like the weather and staffing shortages didn’t win you any love or support from your customers. 

When you’re coaching the leader of a big organization there’s a simple yet powerful tool you can use with them to help them—and their team—predict, solve and navigate challenges.

The Challenge Tool 


What mistakes or tiny errors of judgment have you (or your team) made that could have a huge cost in the future?


What dangers, threats or challenges are you currently facing? What small problems do you have, right now, that could lead to massive problems if they are not addressed?


How can you astonish any customers or clients who have faced challenges due to your company’s mistakes? When you own up to a mistake, take responsibility and then astonish a customer, they actually become raving fans.

If you really want to go deep into this, here are 5 more tools to help your clients solve their problems before they happen.

Love. Rich


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

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