I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

The Challenge Tool

Being a firefighter in business is a glamorous role. You solve massive problems and get all the glory. But it’s far better to be a fire warden. 

When you can help the leaders you coach to solve problems before they occur, you become a priceless member of their team…

American Airlines canceled 2,200 flights on a single day, during the pandemic. That left tens of thousands of passengers stranded.

The COO, David Seymour, said the airline was “proactively canceling” flights after high winds and bad weather.

On another day, Southwest Airlines canceled more than 2,000 flights, blaming weather and air traffic control issues. That meltdown cost the airline $75 million.

Spirit Airlines canceled around 2,000 flights, blaming scheduling. They stranded thousands of passengers and it cost the airline $50 million. 

That’s thousands and thousands of customers who missed weddings, funerals, meetings, interviews and family gatherings. 

Blaming predictable problems like the weather and staffing shortages didn’t win you any love or support from your customers. 

When you’re coaching the leader of a big organization there’s a simple yet powerful tool you can use with them to help them—and their team—predict, solve and navigate challenges.

The Challenge Tool 


What mistakes or tiny errors of judgment have you (or your team) made that could have a huge cost in the future?


What dangers, threats or challenges are you currently facing? What small problems do you have, right now, that could lead to massive problems if they are not addressed?


How can you astonish any customers or clients who have faced challenges due to your company’s mistakes? When you own up to a mistake, take responsibility and then astonish a customer, they actually become raving fans.

If you really want to go deep into this, here are 5 more tools to help your clients solve their problems before they happen.

Love. Rich


PLUS… Whenever you’re ready, here are 5 programs that will help you increase your income and impact, as a world-class coach in the coming months:

  1. Join Transition Excellence, my 6 month, self-paced training for high performing leaders transitioning into coaching.  You’ll learn the skills, mindsets and strategies needed to create powerful, profitable coaching practices.  Plus, you will join our private member only community.  And, TE is ICF Accredited. 
  2. We’ve opened the doors to Project Kairos 2.0. This is the most in-depth way to get my support on creating clients – for an entire year. You’ll massively increase your professional confidence. You’ll learn world-class skills for enrolling and coaching highly successful clients. You will 10X your impact, your income and your inner peace. So you can do the same for your clients.
  3. Join the 4PC Accelerator, a high pressure environment where you can be challenged and supported by the members of 4PC. We’ll help you develop your own community and become known as the expert in your field. You’ll find it hard not to grow, surrounded by the most talented, driven leaders I know…
  4. Money. Money. Money is an immersion training to help you coach clients to live a Prosperous Life, as you live yours. In this new training you will understand how to master the game of money, help your clients handle their limiting beliefs around money, and become financially fearless.
  5. My favorite program over the past two years is back.  In How to Coach a Superhero I’ll be mentoring and coaching 5 highly successful coaches.  I’m going to teach you how to coach extraordinary top performers.  At the very same time, I’ll be teaching you how to do high-level group coaching. 
Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together