I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

The Coach’s Paradox

A good coach explains.
An excellent coach demonstrates.
A great coach inspires.
A masterful coach creates the space for miracles to occur. (And then their clients think they did it themselves!)

The Coach’s Paradox: If a client has great results, they’ll be proud of them but forget they created them in partnership with you.

Which means your job, on a regular basis, is to help your clients see—and feel—the impact of your coaching.

  1. At least once a quarter… ask each client to look back over the past 90 days and answer the question, “What are you proud of?” If needed, tell them to look at their calendar and their bank account. That’s where the truth lies. Then ask them, “How does that make you feel?”
  2. In your penultimate coaching session… before the end of a coaching program, ask your client four questions, “Cast your mind back to a month before we started working together: What were your biggest struggles? What were your biggest fears? What was holding you back the most? And how have things changed since then?” Then ask them, “How does that make you feel?”
  3. After a client shares a great accomplishment… ask them, “Where in your body do you feel that the most?” Then say something like this, “I love it when clients share success stories like yours. And one of my biggest challenges, as I build my business by word-of-mouth, is asking for referrals. But I would be remiss after a story like yours if I didn’t ask you: Who do you know who could also benefit from coaching like this?” Then go silent. Bite your tongue if you need to. 

Love. Rich 


PS. Project Kairos just began but it’s not too late to join me. You’ll get the recordings of the calls you miss. Master Creating Clients in the last Project Kairos I will ever run. Sign up now, and you still get a gift ticket to my upcoming program: $100K Clients


PLUS, here are 4 more ways you can drastically increase your impact and your income:

  1. Join my 2 new short programs, $100K Clients and One Milllllion Dollars! There’s a button at the bottom of either page that allows you to join both programs and save almost $300…
  2. Get my support as a Thinking Partner. This is for one successful entrepreneur or coach who wants to have their thinking provoked and to be challenged – on everything!
  3. Become my Protégé. This is for a single coach who wants my mentoring to help them transform every element of their coaching business – mastering The Prosperous Coach Approach, writing books, scaling your business, building a team, or becoming known as a Thought Leader…
  4. Want to work with me but not sure where to start? Check out our coaching journey and pick the program that suits you best. 



Stay connected with Rich

Get Rich's latest thinking and have him challenge YOUR thinking on a regular basis!

Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership.
We teach highly successful leaders to become highly successful coaches.

If this sounds like you, let’s talk and explore if working together is a good fit.