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The Coach’s Paradox

A good coach explains.
An excellent coach demonstrates.
A great coach inspires.
A masterful coach creates the space for miracles to occur. (And then their clients think they did it themselves!)

The Coach’s Paradox: If a client has great results, they’ll be proud of them but forget they created them in partnership with you.

Which means your job, on a regular basis, is to help your clients see—and feel—the impact of your coaching.

  1. At least once a quarter… ask each client to look back over the past 90 days and answer the question, “What are you proud of?” If needed, tell them to look at their calendar and their bank account. That’s where the truth lies. Then ask them, “How does that make you feel?”
  2. In your penultimate coaching session… before the end of a coaching program, ask your client four questions, “Cast your mind back to a month before we started working together: What were your biggest struggles? What were your biggest fears? What was holding you back the most? And how have things changed since then?” Then ask them, “How does that make you feel?”
  3. After a client shares a great accomplishment… ask them, “Where in your body do you feel that the most?” Then say something like this, “I love it when clients share success stories like yours. And one of my biggest challenges, as I build my business by word-of-mouth, is asking for referrals. But I would be remiss after a story like yours if I didn’t ask you: Who do you know who could also benefit from coaching like this?” Then go silent. Bite your tongue if you need to. 

Love. Rich 


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

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