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The hidden danger of success

Top performers rarely switch off. It’s the Catch 22 of success. 

The more driven you are, the more success you have. The more success you have, the more pressure you feel. The more pressure you feel, the more driven you are…


Do you know that little voice that whispers, inside your head: “If you stop working so hard it will all go away…”?

Do you ever notice that the more success you have, the more you have to lose?

Do you know the feeling that the more money you make, the more you wait for the other shoe to drop?

I know all of these so well. And so do many of my clients. 

In fact, my guilty secret is that I thrive on the pressures that success can bring. 

You see, I’m a great problem solver. I learned long ago to run on adrenaline. So, I leave challenges to the last minute – when I can swoop in and save the day. In fact, I’m so good at solving problems that I unconsciously create new ones just to solve them!

But there’s a cost to this and eventually I burn out. It’s a subconscious pattern I’ve repeated many times, over the years. 

If you coach highly successful people, you need to go deep… 

I once coached a client who runs a non-profit that generates millions of dollars a year and makes a real difference to childrens’ lives. 

You’re not paid a lot in the non-profit world and she wanted my help to build a side business as a coach/consultant, with just a few 1:1 clients. 

It would have been easy for me to teach her the skills and tools I teach executives and entrepreneurs to build a coaching business. But, first, I needed to go deep. 

I knew she’d raised millions for her non-profit. So she had no problem in creating money for others. What was the block in creating money for herself, I wondered?

I asked her about her family’s relationship to money when she was a kid. And with tears in her eyes, she told me how her family had a great life when she was young, until her single mother lost her job. And then they’d struggled for years to make ends meet. 

We uncovered one of the unconscious reasons she’s never made a lot of money as an adult. She’s terrified that if she’s financially successful – one day she’ll lose it all. Just like her mother. 

The more money she makes, the more she has to lose. 

The less money she makes, the less she has to lose. 

With a belief like this, of course she wasn’t making money…

Seeing this deep, hidden belief was a game-changer for her. And since that conversation she’s been able to create a handful of high-paying clients that generate the money to create a great lifestyle for her family, while continuing to raise millions for her non-profit.

One of the dangers of being a great coach is that you can quickly see how to help your client… 

But if you jump in too quickly, you’ll miss the unconscious competing commitments that are in the way of your client having what they say they want. 

This woman was super sharp. I could have quickly taught her the skills to enroll high-performing, high-fee clients. But if I hadn’t found out what was really going on, these skills would have been useless.

When I coach leaders, former executives, entrepreneurs – and coaches and consultants – who want to create clients, I always go deep.

Look, if you want to create your next client, read The Prosperous Coach. It’s sold over 60,000 copies for a reason. The Prosperous Coach Approach really works.

But if you truly want to take your practice to the next level, reach out to my team about reserving one of the last spots in Project Kairos. We dive deep. 

There are only 5 spots left. We begin in a couple of weeks. And then we close the doors, until 2021…  

Love. Rich

PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing. 
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients. 


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

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