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The Most Amazing Women I Know…

The most powerful multiplier I have ever seen is one conversation at a time.

Yet so many people miss out on opportunities because they are focused on “bigger” and “better” and “more’.

Let me explain this with the story of a woman who was so focused on “more” that she missed an incredible opportunity, right in front of her face…   

The most amazing women I know

A coach I know sent me an email. She asked if I would be willing to connect her with one of my friends who is a world renowned author and teacher. 

I asked her to send me a few lines about what she is up to and why she’d like an intro, so I could set a conversation up most powerfully. 

She emailed back that she had a community of business women and would like my friend speak to them about women and burn out. 

Tell me a little more, I said. 

But while I was awaiting her reply, it dawned on me that I have a community that includes some of the most extraordinary women I have ever met. 

So I sent a follow-up email. 

Hey, would you like me to connect you with some of the most amazing women I know? Let me tell you about a few of my clients: 

  1. Mandy Lehto was a London-based director at an international investment bank. She has a PhD from Cambridge University. She’s an overachiever who burned out and came through on the other side. Her coaching clients include IBM, Lloyd’s of London, Rothschild, Bulgari and Nestle. And she’s written for The Sunday Times, Psychology Today and Psychologies magazine. Mandy is a member of 4PC.
  2. Hayley Carr won 9 Karate world titles. She broke two world records. And achieved a third dan Black belt in record time. But eventually her body couldn’t cope and she became so sick and burned out that she could barely take care of herself, let alone compete, for 3 years. She recovered, returned to competition, and won her final world karate title. She’s also a trained architect and she’s been a Leadership Consultant to successful leaders, athletes and entrepreneurs – for over a decade. I trained Hayley in high-level client creation.
  3. Danielle Macleod was a head of HR at 26. She had a corporate career for over 15 years and was Director of Customer Service at Sky – a multi-million dollar corporation – where she led 10,000 call centre advisors to high levels of performance. And yet during her childhood she struggled with an eating disorder and feeling like she didn’t fit in. She now leads a community of remarkable women leaders, who are changing corporations from the inside out. Danielle was a 1:1 client. 
  4. Shelley Paxton spent twenty-six years as a highly regarded marketing and advertising executive stewarding some of the world’s most iconic brands, including Harley-Davidson, Visa, McDonald’s, and AOL. Burned out, she began the next stage of her career as a coach to high-level leaders. Shelley is a member of 4PC.
  5. ​Helen Appleby is the former Vice President of a billion dollar healthcare company. She left corporate partly because she was so lonely as a successful woman leader. And now she’s a leading light in corporate coaching, teaching women executives the “Unwritten Rules” that will transform their careers. Helen was a member of 4PC.

I love writing about my clients.
I am so proud of what they are creating. 

And then I noticed the email from the woman had sent me had an attachment. It had information that surprised me, so I emailed her back: 

I just saw the requirement on your speaker sheet that they send 2 emails to their list. And that their list must have at least 5,000 people. 

I would be happy to connect you to any of these amazing women but not if that is a prerequisite. I don’t want them to have an obligation to share things with their list – because there is nothing more precious to people than their community.

She replied: 

That’s just how it works. Everyone pitches, to promote.
But I understand.
Thank you for offering.

I was stunned.

I was about to introduce her to some of the most incredible women I know. 

These women would have been an amazing asset for her event. 

They could even have been incredible friends or collaborators down the road. But because I wouldn’t ask them in advance to email their list about a person they hadn’t even met yet, she was willing to walk away from this connection. 

She put pitching and promotion over people.

I recommend you do the opposite.

Put people over pitching and promotion.

You’ll be astounded at how you grow as a business.


The weekly sermon

I was talking to Dean Jackson, a friend who is a world expert at marketing. I mentioned that we have an email open rate of around 35%. Apparently that is pretty good but I mentioned that I often spend days and days and hours and hours crafting the emails I send to my community.

It felt a little depressing that 65% of them might not ever read a particular email.

Dean stopped me in my tracks with a brilliant reframe.

He said, Rich, you have a community of over 10,000 people. That means that every Saturday, 3,500 people read the emails you send them.

That’s like you have a mega church and each weekend, three thousand five hundred people line up to hear you speak.

Wow. That blew my mind.

So, first – thank you for reading. Thank you for being here. I am glad you are a member of my community.

And second – on my calendar, when it is time for me to write to my community each week, it now reads: “Write the Weekly Sermon!”  

Loving you.


PS. We’ve opened the doors to Project Kairos 2.0. This is the most in-depth way to get my support on creating clients – for an entire year. 

You’ll massively increase your professional confidence. You’ll learn world-class skills for enrolling and coaching highly successful clients. 

We begin in September and run to September 2023. You will 10X your impact, your income and your inner peace. So you can do the same for your clients. Every single cohort of Project Kairos has sold out. There’s a $5,000 saving for the first 20 spots and there are just 8 spots left before the price increases…  


Plus, whenever you’re ready… here are 5 ways we can help you increase your income and impact, as a world-class coach:

1.Watch my Masterclass: Why your fees are too low and how to raise them. It was my best one yet, packed full of strategies and immediate action steps.

2. Do you have what it takes to be a Prosperous Coach? I designed the Coaching Excellence Scorecard to guide you on your coaching journey – toward the coaching career you’ve always dreamed of. Take the quiz and discover how you rank in Confidence, Coaching Skills, Client Creation Skills and Cash Creation Skills.

3. Join Transition Excellence, my 6 month, self-paced training on client creation. Plus, you get weekly live group calls with me and my leadership team—and you join our private Facebook group to access our incredible community. TE is ICF accredited. 

4. Drastically increase your influence – at The 4PC Accelerator. It’s a once-a-year opportunity to join the members of 4PC (my private club for top performers) at an 8 day training. You’ll create powerful Intellectual Property and assets that cement your legacy. You’ll step up as a Thought Leader. Plus, you’ll develop your own community of top performers and become known as the expert in your field. 

Be warned: this is a high pressure environment. I will challenge and stretch you, so you can challenge and stretch your clients. Feeling imposter syndrome before you apply is not an accident. It’s a prerequisite! Fear is a clue you’re leaning into your edge… 

5. Apply to join 4PC, my private club for top performers. It includes group coaching, private 4PC Intensives, an online membership center and a community of 30 leaders who will challenge, support and stretch you. 

4PC is application only and there are 3 prerequisites: You have a track record of success behind you. You coach extraordinary clients. You have a big mission ahead of you. 

It’s a $25K/year investment and a minimum of a 3 year personal commitment. There are only 2 spots available for August entry.

Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together