I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

The Power Of Closing The Doors

When Steve Chandler and I first had the idea of running an event together, we decided to have 50 people in the room. 

It felt like a lot. 

But we only had to enroll 25 each. So that made it easier. 

Ok. Who am I kidding? Back then, that felt impossible to ME

I’d LED big events—I used to be a high school Vice Principal, so I’d spoken to rooms of 1,000 people before. 

But I’d never had to FILL an event before! (Let’s be honest, I’d had a captive audience!!) 

So, Steve and I walked our talk… 

We used The Prosperous Coach Approach. 

We literally filled this event ONE CONVERSATION AT A TIME

We had NO email lists. We had NO Facebook groups. We didn’t even understand SEO or Google adwords. (Still don’t!!) 

We CALLED people. On the phone. 

Then we SERVED them. 

As powerfully as we could. 

Sometimes we asked for nothing. (Pure service.) 

Sometimes we said, “I really want you at this event. It will transform your life and your practice as a coach.” (A powerful proposal.) 

Steve and I called each other every to check in. “How many MINUTES did you spend serving people?” we asked each other. 

We made it a competition! 

It was a simple equation: the more time we spent serving, the more people signed up for the event. 

And one day we were there… 50 tickets sold! 

But then two people called us and said, we’d like to come. 




Steve gave me some fantastic advice at that moment. 

“Let’s be SOLD OUT, Rich. 

It’s tempting, to take their money, but let’s NOT do it. 

We said 50 seats. We’ve filled them. Let’s CLOSE THE DOORS.




It will create a story that will ripple into the future…” 

So we closed the doors. 

And we Sold Out our first event ever. 

And we continued to sell out our events, even when we began to run separate ones. 

The coaching Intensives that I now run twice a year have a SUPPORT TEAM of amazing coaches and leaders that is almost as big as that original event Steve and I first ran, years ago! 

And we continue to CLOSE THE DOORS. And we continue to be SOLD OUT


The time we WEREN’T Sold Out! 


Well, I kinda wish that every single Intensive we ran had sold out—but on ONE occasion this didn’t happen! 

I’d just launched 4PC and we’d begun to talk more and more about the fact that we weren’t a company for ‘every’ coach. 

I’d begun to write more and more about why I love working with high performers. 


And this isn’t for everyone. 

So, in our early days of sharing this mission, we began to turn off some of our original audience. 

We decided that year to create an event for 150 people—our largest Intensive ever. And we only sold 130 tickets. 

And I felt really sad. 

(It’s the curse of being a high performer… Set a high bar to accomplish, miss it, and then beat yourself up for not hitting it while FORGETTING that it was YOU who set the high bar in the first place!!) 

Well, I felt sad UNTIL I began to read the questionnaires that we ask our attendees to fill in. 

The caliber of people in this room was amazing… 


I look back on this non-Sold Out event as a watershed moment for us. 

It’s awesome being Sold Out so often but it’s even more fun to get clear on your dream clients and to turn away those who are NOT your right people. 


If you’d like to join us in LA this October, we have just 16 tickets left at the Early Bird price. Click this link:

TAKE ACTION… We WILL close the doors!


Love. Rich

PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

<h2>Join the Deep Dive Waitlist</h2>

<form accept-charset="UTF-8" action="" class="infusion-form" id="inf_form_5bc29e0421b01e24647c19a6050e234b" method="POST">
    <input name="inf_form_xid" type="hidden" value="5bc29e0421b01e24647c19a6050e234b" />
    <input name="inf_form_name" type="hidden" value="Web Form submitted" />
    <input name="infusionsoft_version" type="hidden" value="" />
    <div class="infusion-field">
        <label for="inf_field_FirstName">First Name *</label>
        <input id="inf_field_FirstName" name="inf_field_FirstName" placeholder="First Name *" type="text" />
    <div class="infusion-field">
        <label for="inf_field_Email">Email *</label>
        <input id="inf_field_Email" name="inf_field_Email" placeholder="Email *" type="text" />
    <div class="infusion-submit">
        <button class="infusion-recaptcha" id="recaptcha_5bc29e0421b01e24647c19a6050e234b" type="submit">Submit</button>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script src="" async="async" defer="defer"></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>

Join the Deep Dive wait list

You will be notified when we open registration for the next Deep Dive