I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

The secret to coaching high performers…

The secret behind my coaching of high performers is that I believe everyone is a high performer… 

Several years ago, a client of mine lived in Greece – during their massive financial crisis – and she was struggling to make ends meet. 

Her self-esteem was low and she was working as a nanny, whilst hoping to become a full-time coach. 

We worked on the two things I ultimately work on with every client. 

  1. I helped her remember how powerful she is. 
  2. I helped her take tiny steps – really tiny steps in the direction of her dreams. 

Slowly, each little action led to another… Slowly, her self confidence increased…  Slowly, the risks she took began to build in intensity… 

Finally, she took a big risk and moved to another country, despite all the fears and doubts of her family and friends. 

She moved to Brazil, where she took a job in a company selling boats. 

It was strange. She’d never had a job like this in her life. 

It wasn’t easy because she knew nothing about this industry. 

But she embraced the challenge and she worked really hard. 

She was a people person at heart. And she turned her lack of knowledge of the industry into her competitive advantage. 

She got to know her customers – instead of the yachts she was selling. She really listened to them. She found out what they really wanted. 

And she wouldn’t sell them anything unless it felt like it was just perfect for their needs. 

Her customers loved her. 

And they trusted her. 

Some of them bought her yachts. And then they told their friends about her. 

Eventually she began to sell more and more expensive boats, including ones that cost tens of millions of dollars. 

A few years later, this former nanny won an award as one of Brazil’s most successful super yacht brokers. 

The secret to coaching high performers is to believe that there’s a high performer inside of everyone

I don’t use the phrase “high performer” to exclude anyone. I use it to remind us all (including me) that we are far more powerful than we think. 

Love. Rich


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

<h2>Join the Deep Dive Waitlist</h2>

<form accept-charset="UTF-8" action="" class="infusion-form" id="inf_form_5bc29e0421b01e24647c19a6050e234b" method="POST">
    <input name="inf_form_xid" type="hidden" value="5bc29e0421b01e24647c19a6050e234b" />
    <input name="inf_form_name" type="hidden" value="Web Form submitted" />
    <input name="infusionsoft_version" type="hidden" value="" />
    <div class="infusion-field">
        <label for="inf_field_FirstName">First Name *</label>
        <input id="inf_field_FirstName" name="inf_field_FirstName" placeholder="First Name *" type="text" />
    <div class="infusion-field">
        <label for="inf_field_Email">Email *</label>
        <input id="inf_field_Email" name="inf_field_Email" placeholder="Email *" type="text" />
    <div class="infusion-submit">
        <button class="infusion-recaptcha" id="recaptcha_5bc29e0421b01e24647c19a6050e234b" type="submit">Submit</button>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script src="" async="async" defer="defer"></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>

Join the Deep Dive wait list

You will be notified when we open registration for the next Deep Dive