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It’s easy to be a successful coach when the economy is booming. Here’s how to thrive during a recession…

I’m freshly returned from two months of travel – to Tanzania, Paris, London and Hawaii. I’ll give you a full update on the weekend but for now let’s dive straight into helping you flourish while everyone else is worried about a recession…

You see, it’s easy to be a successful coach when the economy is booming – and everyone is locked down at home. But if you want to be successful during challenging times, you need to double down on at least five of the following. And if you spend the next year focusing on all ten, you’ll fly:

Create so much value for your clients that you can increase your prices when everyone else is lowering theirs.

Build and nurture a community who are so grateful for your support within an extraordinary community that they are happy to invest in it when they’re cutting back everywhere else.

Make Client Astonishment part of the lifeblood of your company. I once hired someone to be our Client Astonishment officer. Quickly let them go when I realized that Client Astonishment is a value, not a role. You must be thinking about it constantly.

Be more creative than you have ever been. Every year, 80% of your offerings and ideas should be completely different to the year before.

Put more attention on your top clients than ever before. What would you need to do so that in a year’s time, 100% of your clients are the caliber of your current top 20%?

Sign up for my Coaching Excellence Masterclass on August 10. You will learn the frameworks and mindset shifts that the top 4% of coaches use to thrive in life and business. I will share powerful distinctions and key frameworks that will help you assess where you stand on the 4Cs and what you can do to take them to the next level:

    • Massively increase your Confidence
    • Build world-class Coaching Skills
    • Become masterful at Client Creation
    • Understand the secrets of Cash Creation

6. YOU
Take better care of your health, nutrition and exercise than you’ve ever done. You need to be in the best shape of your life. You’ve got to have your body feeling world-class before your business.

Love the heck out of your kids and your partner. How you show up for them in challenging times is key. You need to model to your kids that stress is a state of mind. And it’s time to plan better date nights than you’ve had in years. Don’t bring your business problems to your romantic partner (unless you’ve specifically agreed to discuss them).

Model for your team how to take care of themselves. Pressure is ok. Stress is not. Coach team members to remove stress from their life. And being strong doesn’t mean doing it all. Lean on your team for support. Ask for help. Teach them how to be a superhero to you and the company.

Invest in your own coaching and training like never before. Invest in your business, not the stock market, gold, digital currency or NFTs. When you invest in yourself while everyone else is cutting back, you’ll stand head and shoulders above the crowd. When the market takes off again, you’ll fly.

Forget Facebook ads and SEO optimization. There are 5 unique marketing methods that preeminent coaches use constantly:

1) Superhero Marketing: Make your clients superheroes by telling their stories to the world.

2) Advocate Marketing: create opportunities for your top clients to mingle with other clients and potential clients. They’ll sing your praises naturally and enroll clients without you.

3) Scorecard Marketing: create quizzes, scorecards and assessments that turn buyers into sellers. “How did I do? Would you accept me?”

4) Value-Based Marketing: constantly create so much value to people who are not yet clients that it’s a no-brainer for them to pay you money. They already feel that they’ve made their investment back.

5) Referral marketing: if you want great referrals you must do two things: (1) Make great referrals, (2) Ask for great referrals. Don’t hold back: you are giving your clients a gift when you give them an opportunity to recommend your support to people they love and admire.

Love. Rich


PS. Sign up for my Coaching Excellence Masterclass on August 10. You will learn the frameworks and mindset shifts that the top 4% of coaches use to thrive in life and business. I will share powerful distinctions and key frameworks so you can assess what you need to get to your next level. There’s no charge for this Masterclass – you just need to commit to show up and to apply your insights.


PLUS… Whenever you’re ready, here are 4 ways you can increase your income and impact as a world-class coach:

1. Join me on How to Coach a Superhero, to learn how to coach highly successful clients and do high-level group coaching. Or join me on Money. Money. Money, to handle your limiting beliefs around money, and become financially fearless. There’s a special price to join both…

2. If you want your success and your thinking dramatically re-framed, join me on the 4PC Accelerator. It’s a once-a-year opportunity to join the members of 4PC (my private club for top performers) at an 8 day training – to drastically increase your influence. 

3. Join Project Kairos and spend a year being mentored by me – to learn the skills, mindsets and strategies needed to create a powerful and profitable coaching practice. 

4. Daniel Coyle, author of the Talent Code, says: “Seek out coaches who are authoritative, who know their stuff and take charge. A little scary is good.” 

If you are ready to be pushed and stretched, intellectually and emotionally – to drastically expand your business and your life – there are 3 very unique ways to work with me one-on-one: (1) Thinking Partnership, (2) Protegé, (3) Concierge Trusted Advisor. Apply for an interview. [Note: Investment from $47K to $158K].

Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together