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True wealth is discretionary time

If you’re an entrepreneur or coach who began your career working for other people, you know that feeling of craving the freedom of being your own boss, right?

Were you surprised to discover that there’s no boss more demanding than that person who looks back at you in the mirror?!

I know I was…

I was driven and ambitious in my 20s. Probably mostly due to a need to prove myself to my father. 

I used to get to work at 7am. I rarely left before 7pm. And I often worked on a Saturday. 

When I began working for myself, I would work far longer hours. Many days I’d work until midnight. I’d check my email if I woke up at 3am. And I’d respond to clients on weekends.

You get mandatory time off when you’re an employee but when you’re an entrepreneur it’s easy to push yourself so hard that you get almost no time off.

True wealth is discretionary time

In 2010 I was impressed when my coach told me that he took a month off every summer. 

I said, “I would like to do that someday…” 

He responded, “Why not this year?!”

I was shocked. I imagined that was something I could aspire to in around 10 years or so. 

I drove home thinking about that idea. What if I could take a month off this year?

I called each of my clients the next day. 

I explained that I was thinking of taking August off and that if they’d like to take a month off our coaching agreement, I would be able to extend our coaching for a month longer than we’d originally planned. 

Every single one of them thought that was an excellent idea. 

And like that, I had my first month off as a coach! 

A few years later, I stopped in my tracks the first time I heard Alan Weiss say, “True wealth is discretionary time.”

The truth of that sentence resonated as I was now a father to two little boys and my priorities had rearranged quite radically. For the first time since becoming a coach, there were two little people who were more important than any client—no matter how much they were paying me.

Free days 

“Free Days” are what Dan Sullivan refers to as 24-hours with absolutely no work-related thinking, reading, or activities. And I have slowly been adding more of them to my calendar, each quarter, for the past six years. 

Sixteen years after I had my first coaching client pay me $10 [not a typo!] for a whole month of coaching, I now run two businesses and lead two teams. 

I won’t kid you, I’ve put in a lot of hard work and sweat equity over the past 16 years. 

Over that time I’ve turned away dozens of potential clients, in order to set the bar higher and higher each year for who I am willing to coach. I’ve built teams of top performers, in two businesses, who don’t need to be managed. I’ve co-founded Transition Excellence—a 1+1=11 business, where my co-founder and I get to work only in our Zones of Genius. 

I have programs scheduled for 2022 that people are signed up for more than 12 months in advance (Project Kairos and the RLI). Two weeks ago, I launched two new programs (Master The Prosperous Coach and The Pygmalion Effect) and we already have over 180 people signed up to join me.

This is a screenshot of my calendar. I’m writing this at 8:30am. I just dropped the boys at school and I’m home for a couple of hours before I go to the dentist. The only other thing on my calendar today is a run this afternoon.

I’ve just come back from 9 weeks of vacation time. I’ve taken the family to Hawaii, Utah and San Diego. I’ve been to Mexico with Monique (no kids!) And I’ve been to England to see my Mum. 

Many years ago, one of my coaches asked me, “What if… the LESS time you spend in your business, the MORE impact you have—and the MORE money you make?”

At the time, it was a CRAZY question! It didn’t even make sense to me.

Now I get it.

I love hearing stories of where less is more… How are you making MORE money and impact—by working LESS?

Love. Rich 


PS. The Deep Dive is back. We begin this December—and over the course of two months, including two days in Dubai—you will join a small group of committed people, with me as your coach.
You'll set yourself up for 2022, refreshed and revitalized, with a clear vision and a bold action plan.
The first 2 spots have already gone. Learn more and join me, here.

PLUS… Whenever you’re ready… here are 4 more ways we can help you grow an extraordinary coaching business—one conversation at a time:

  1. Take your coaching and your client creation to the next level with Master the Prosperous Coach Approach and Master Deep Coaching… 6 weeks of live experiences with me. We begin in a couple of days. I will be setting you challenges, each week.
  2. Join Transition Excellence, my self-paced training on client creation. Plus, you get weekly live group calls with me and my leadership team—and you join our private Facebook group to access our incredible community. TE is designed for executives and entrepreneurs transitioning into coaching and consulting. It’s also ICF accredited.
  3. If you want me to draw out your genius (what makes you weird), sign up for a Branded session. I’ll draw out the stories from your past that you cannot yet tell. People often cry when I do this. And I’ll help you craft stories to create your future that have people say, “Wow!” **There are no spots left for 2021 but you can apply for your session in Jan or Feb 2022, now. It’s a massive investment in your confidence because we will craft the stories that help you create clients—for the rest of your life.
  4. Being a leader can be lonely but it doesn’t have to be that way… I founded 4PC because I wanted to be surrounded by coaches with a track record of success behind them and big dreams ahead of them. We have members from across the United States, Canada and Europe and our first member from Africa joins us this January. There’s a minimum 3 year commitment and a $25K/year membership fee, so this isn’t for most people. But if you’re reading this, you're not most people, right? Apply to join us in 4PC…
Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together