
Serving Two Layers Deep
If you want to truly astonish a client, find a way to astonish their clients. Or their customers, their team, or even their board of directors.
I call this Serving Two Layers Deep.
Here is your assignment:
- Ask each of your clients to find out from their clients, customers, team, or board of directors:
a) What’s the biggest risk you are facing?
b) What are you tolerating?
c) What’s the one goal you have, that if you focused on it – to the exclusion of everything else – it would be most likely that you’d accomplish everything else, anyway?
d) What’s your biggest vision for the next 3 years?
- When they report back to you, find a way to help solve their biggest problem, or take one tiny step in the direction of their dreams.
Love. Rich