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I have written every day for the past 17 years. If you like to read, I've got your back - and I promise to challenge your thinking.

Serving Two Layers Deep

If you want to truly astonish a client, find a way to astonish their clients. Or their customers, their team, or even their board of directors.

I call this Serving Two Layers Deep.

Here is your assignment:

Ask each of your clients to find out from their clients, customers, team, or board of directors:

a) What’s the biggest risk you are facing?

b) What are you tolerating?

c) What’s the one goal you have, that if you focused on it – to the exclusion of everything else – it would be most likely that you’d accomplish everything else, anyway?

d) What’s your biggest vision for the next 3 years?

When they report back to you, find a way to help solve their biggest problem, or take one tiny step in the direction of their dreams.

Love. Rich

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What I’m actually thinking, written for coaches with elite clients – or those on their way. Always provocative. 16,000+ readers. For 17 years.

Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership.
We teach highly successful leaders to become highly successful coaches.

If this sounds like you, let’s talk and explore if working together is a good fit.