Serving Two Layers Deep
If you want to truly astonish a client, find a way to astonish their clients. Or their customers, their team, or even their board of directors.
I call this Serving Two Layers Deep.
Here is your assignment:
- Ask each of your clients to find out from their clients, customers, team, or board of directors:
a) What’s the biggest risk you are facing?
b) What are you tolerating?
c) What’s the one goal you have, that if you focused on it – to the exclusion of everything else – it would be most likely that you’d accomplish everything else, anyway?
d) What’s your biggest vision for the next 3 years?
- When they report back to you, find a way to help solve their biggest problem, or take one tiny step in the direction of their dreams.
PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…
PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:
- Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
- Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition.
- Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
- Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.