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Uncomfortable and self-conscious

This was tough to write and tougher to share. You see, there’s a reason I’m not smiling in this photo. 

I’ve always had pretty good teeth. Pretty straight. Pretty white. No fillings. And then – out of the blue – my dentist recommended Invisalign…  

Turns out that, as you get older, if your teeth are at even a little angle, that can become more and more pronounced.

So, in the hope of having a great smile for the rest of my life, I agreed. 

Yesterday, I put in the transparent aligners for the first time. They are extremely uncomfortable. And I feel extremely self-conscious.

I was explaining this to a friend who told me that she had been fitted for Invisalign several years ago. She wore them for the first month – of the eight months that were required – and then she quit. “They were too uncomfortable and I was too self-conscious,” she told me. 

I don’t want that to be me, I thought. Invisalign is uncomfortable and I’m feeling self-conscious. But I’m committed. I’m in it for the long haul. 

And that’s the biggest difference between successful coaches and struggling coaches. Commitment. 

A coach just sent me a lovely email, telling me that she was really drawn to Project Kairos:

“Something draws me to it, calls me to it… and it scares me so much. Not because I doubt its value or its fantastic content… I have viewed all the testimonials and videos from past participants, so I am certain it offers a lot. You offer a lot throughout its duration.

What scares me is the amount of investment associated with it. 

Can you promise me that if I choose Project Kairos, my monetary investment will pay off and that I will join the 6 figure earners soon enough? (I’d love to buy a nice apartment in London.)”

My reply was 5 words:

“I cannot promise you that.”

There are 3 critical questions that all clients must ask themselves:

  1. Are you willing to get uncomfortable? 
  2. Are you willing to feel self-conscious? 
  3. Are you willing to commit to the long haul?

You cannot promise any client that their willingness to do these three things will definitely lead to future success. But it’s a rare moment indeed that success comes without a willingness to get uncomfortable, to feel self-conscious or to commit to the long haul.

What are you up to, right now, that requires getting uncomfortable, feeling self-conscious and a commitment to the long haul?

Smiling awkwardly,

Love. Rich


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

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