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The secret to coaching success isn’t in your client’s wallet

Coaches often fall into two camps.

The first group sizes up a client’s wallet before their heart. They ask, “Can this person afford my coaching? Do they have the budget for me?”

The second group doesn’t count dollars; they count dreams. They’re committed to creating immense value first, so the client feels the value of their coaching before money even enters the conversation.

Gold Digger

noun: A coach preoccupied with a client’s financial status or fame.

Goal Digger

noun: A coach who dives into a client’s deepest desires, often stirring emotions so powerful they bring tears. 

A coach who doesn’t flinch at “impossible dreams” – but instead helps the client to turn them into reality.

Stop trying to dig for gold…

Stop trying to work out how much money a client has before you coach them.

Instead, dig so deep into their goals that they share with you things they’ve never shared with another living soul.

When you connect that deeply, if they don’t have the money for coaching, I promise you they’ll find it or create it.

When the value is undeniable, the investment becomes inevitable.

Love. Rich


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