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What’s Your Problem

Most coaching is remedial.

99% of coaches use this approach.

Tell me your problem and I’ll help you fix it.

Then, when you’ve fixed it, tell me your next problem…


Michael Neill tells a lovely story of a carpenter who visits a coach.

Can you help my business, asks the carpenter?

Sure, says the coach. You need a social media strategy. And a PR policy. And you should definitely write a business plan. And I can help you with all of them.

An hour of advice later, the carpenter gets up to leave.

The coach looks up and says, Oh, by the way, what’s your name?

The carpenter looks deeply into the coach’s eyes and replies, My name is Jesus.


The job of an extraordinary coach is to relentlessly seek out the genius of the person in front of them.

Don’t accept the problems they believe they have.

Don’t answer (the first) questions they ask you.

Don’t let them convince you they are anything less than powerful.

Search for a glimpse of their genius.

And then be unrelenting in believing in them.


weekly article 12.5

If you want to be an extraordinary coach, stop solving the ‘problems’ your clients bring to the table.

Instead, dive deeper into their dreams and their desires than they’ve ever dared to go.

Help them dream bigger than they’ve ever dreamed.

And then help them get there.

One tiny step at a time.

They’ll both love you and hate you.

And they’ll be grateful to you for ever…

Love. Rich


P.S. There are powerful, deep principles that will help you succeed as a high-performing coach or consultant, with high-performing clients. Come and join our extraordinary community of coaches at The Fearless Coaching Intensive and learn, share and experience our magic. If you haven’t reserved your ticket already, join the wait list to save your spot and be the first to find out when tickets come available again in mid-January. Join us here:

PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

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