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What’s Your Problem

Most coaching is remedial.

99% of coaches use this approach.

Tell me your problem and I’ll help you fix it.

Then, when you’ve fixed it, tell me your next problem…


Michael Neill tells a lovely story of a carpenter who visits a coach.

Can you help my business, asks the carpenter?

Sure, says the coach. You need a social media strategy. And a PR policy. And you should definitely write a business plan. And I can help you with all of them.

An hour of advice later, the carpenter gets up to leave.

The coach looks up and says, Oh, by the way, what’s your name?

The carpenter looks deeply into the coach’s eyes and replies, My name is Jesus.


The job of an extraordinary coach is to relentlessly seek out the genius of the person in front of them.

Don’t accept the problems they believe they have.

Don’t answer (the first) questions they ask you.

Don’t let them convince you they are anything less than powerful.

Search for a glimpse of their genius.

And then be unrelenting in believing in them.


weekly article 12.5

If you want to be an extraordinary coach, stop solving the ‘problems’ your clients bring to the table.

Instead, dive deeper into their dreams and their desires than they’ve ever dared to go.

Help them dream bigger than they’ve ever dreamed.

And then help them get there.

One tiny step at a time.

They’ll both love you and hate you.

And they’ll be grateful to you for ever…

Love. Rich


P.S. There are powerful, deep principles that will help you succeed as a high-performing coach or consultant, with high-performing clients. Come and join our extraordinary community of coaches at The Fearless Coaching Intensive and learn, share and experience our magic. If you haven’t reserved your ticket already, join the wait list to save your spot and be the first to find out when tickets come available again in mid-January. Join us here:

PS. Don’t miss out on The 100K Club: A six-month Master’s Degree in High-Ticket Client Creation. This comprehensive program is designed to help you achieve 6-figure coaching success. The price increases by $2500 on June 30, so secure your spot now to lock in the best deal. Take action today and start your journey to coaching mastery! 🚀 Click here to reserve your spot now.


Plus, whenever you’re ready – here are 4 ways you can drastically increase your income and impact as a world-class coach… 

  1. Rich Litvin’s 1:1 Coaching Playbook: Learn my top 10 proven tools for coaching elite clients in this self-paced training. 
  2. Rich Litvin’s Group Coaching Playbook: Make group coaching a lucrative and fun part of your business. Effortlessly fill and lead impactful group programs.
  3. Join me this July to write your book, transform your coaching business, and attract your dream clients: $100K Book: How to Write A (Tiny) Book That Creates Clients
  4. Join my newest program, “Million Dollar Team.” Learn how to build and empower your team of top performers. Or learn how to coach clients who are leaders and entrepreneurs that need a proven framework to guide them as they scale their team. 


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Great Leaders are Great Coaches

For most of human history it wasn’t called coaching, it was called leadership.
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