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Who You Are Speaks So Loudly, I Can’t Hear What You’re Saying

Bob Hoffman is known as The Ad Contrarian and he just wrote a little piece that made me laugh out loud:

I walk into a crowded party.

“Can I have everyone’s attention, please. I just want you all to know that I am the handsomest man in America.”

What I have SAID is that I am an amazingly good looking guy. But what I have COMMUNICATED is that I am a giant, flaming asshole.

What a funny and beautiful distinction between what we SAY and what we COMMUNICATE.


The job of an extraordinary coach is to bring gentle awareness of this distinction to our clients.

Listen BENEATH the words of your clients’ to discover their heart’s desires and their inner wisdom.

Listen to what their behavior tells you they are ACTUALLY committed to, not what they SAY they want.

Don’t answer your clients’ questions, discover the questions they’ve never dared to ask out loud.

Dive so deep that they share with you things they’ve never told another living soul.

They’ll probably cry.

Be ok with tears. They’ll thank you later. And then (gently) dive deeper still. Don’t listen to their words, listen for who they BE.

And then remind them that they are far more powerful than they could imagine.

Don’t be a coach. Be an extraordinary coach.

Love. Rich

P.S. Join our commuinty of extraordinary coaches at The Fearless Coaching Intensive in April. If you haven’t already reserved your ticket, join our wait list now and be the first to have access to the remaining seats when we open registration again mid-January. Join the wait list here:

PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing. 
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients. 


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

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