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Work Hard. Play Hard. (Part 1: Do the work!)

Do the work!

If you’re like me, then coaching is fun. It makes you feel alive. And it energizes you. I sometimes have more energy after a full day of coaching, than when I began the day.

However, just like in any business, there are some activities that make you feel alive and others that drain you.

I love coaching. I love writing. And I love being on a stage.

Scheduling has always been challenging for me. Looking at the financials can sometimes overwhelm me. And I used to get completely stressed by creating clients or filling events.

Simple. But no simpler.

Creating clients can be hard work.

But it doesn’t have to be.

The framework in The Prosperous Coach Approach makes creating clients simple — but no simpler than it needs to be.

It’s not one of those “7 Step Formula to 7 Figures” that we see so often online these days.

As my friend Daniel Priestley puts it, “If it was that easy to build a million dollar business, lying by the beach, they’d have developed waterproof laptops by now!

The Prosperous Coach Approach is a framework that has been tried and tested by thousands of coaches across the globe – for years.

Here’s the thing – you love coaching, right?

But creating clients can be challenging…

Then your mission is to make creating clients as similar to your coaching as you possibly can.

In the book The Prosperous Coach we teach a simple concept: serve people so powerfully that they never forget your conversation for the rest of their life.

Simple. But not easy.

It’s one thing to know what to do. It’s another to do it.

In Steven Pressfield’s newest book, The Artist’s Journey, he writes: “Put your ass where your heart wants to be. The great secret that every artist and mystic knows is that the pro­found can be reached best by concentrating upon the mundane.

This is what Steve Chandler refers to the ‘blue collar work of coaching’ – doing what you need to do, no matter what. No matter the fear, the doubt, the naysayers, the critics.

And this is what we do at our IntensivesWe help you do what you need to do. NO MATTER WHAT.

What are you holding back from? What’s slowing you down? What are you scared of, right now?

Love. Rich

P.S. Steven Pressfield, in The War of Art, asks: “Are you paralyzed with fear? That’s a good sign. Fear is good. Like self-doubt, fear is an indicator. Fear tells us what we have to do. Remember one rule of thumb: the more scared we are of a work or calling, the more sure we can be that we have to do it.

If you want to write something powerful… If you want to create something extraordinary… If you want to coach remarkable clients… come join us at our upcoming Intensive. You’ll be joining an extraordinary community of coaches:


I love sharing resources and books that I love. Please note that the links in this article are my affiliate links. If you prefer not to use my affiliate links you can search for any of these titles directly where ever you purchase your books.

PS. Join me this July to write your book, transform your coaching business, and attract your dream clients. My newest program is called, $100K Book: How to Write A (Tiny) Book That Creates Clients. The price increases on June 17 by $245.

Plus, whenever you’re ready – here are 3 ways you can drastically increase your income and impact as a world-class coach… 

  1. Rich Litvin’s 1:1 Coaching Playbook: Learn my top 10 proven tools for coaching elite clients in this live training. All calls are recorded, so it’s not too late to join me… 
  2. Rich Litvin’s Group Coaching Playbook: Make group coaching a lucrative and fun part of your business. Effortlessly fill and lead impactful group programs.
  3. Don’t miss out on The 100K Club: A six-month Master’s Degree in High-Ticket Client Creation. 🎓 This comprehensive program is designed to help you achieve 6-figure coaching success. The price increases as we approach the start date, so secure your spot now to lock in the best deal. Take action today and start your journey to coaching mastery! 🚀 Click here to reserve your spot now.

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