I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

Work Hard. Play Hard. (Part 1: Do the work!)

Do the work!

If you’re like me, then coaching is fun. It makes you feel alive. And it energizes you. I sometimes have more energy after a full day of coaching, than when I began the day.

However, just like in any business, there are some activities that make you feel alive and others that drain you.

I love coaching. I love writing. And I love being on a stage.

Scheduling has always been challenging for me. Looking at the financials can sometimes overwhelm me. And I used to get completely stressed by creating clients or filling events.

Simple. But no simpler.

Creating clients can be hard work.

But it doesn’t have to be.

The framework in The Prosperous Coach Approach makes creating clients simple — but no simpler than it needs to be.

It’s not one of those “7 Step Formula to 7 Figures” that we see so often online these days.

As my friend Daniel Priestley puts it, “If it was that easy to build a million dollar business, lying by the beach, they’d have developed waterproof laptops by now!

The Prosperous Coach Approach is a framework that has been tried and tested by thousands of coaches across the globe – for years.

Here’s the thing – you love coaching, right?

But creating clients can be challenging…

Then your mission is to make creating clients as similar to your coaching as you possibly can.

In the book The Prosperous Coach we teach a simple concept: serve people so powerfully that they never forget your conversation for the rest of their life.

Simple. But not easy.

It’s one thing to know what to do. It’s another to do it.

In Steven Pressfield’s newest book, The Artist’s Journey, he writes: “Put your ass where your heart wants to be. The great secret that every artist and mystic knows is that the pro­found can be reached best by concentrating upon the mundane.

This is what Steve Chandler refers to the ‘blue collar work of coaching’ – doing what you need to do, no matter what. No matter the fear, the doubt, the naysayers, the critics.

And this is what we do at our IntensivesWe help you do what you need to do. NO MATTER WHAT.

What are you holding back from? What’s slowing you down? What are you scared of, right now?

Love. Rich

P.S. Steven Pressfield, in The War of Art, asks: “Are you paralyzed with fear? That’s a good sign. Fear is good. Like self-doubt, fear is an indicator. Fear tells us what we have to do. Remember one rule of thumb: the more scared we are of a work or calling, the more sure we can be that we have to do it.

If you want to write something powerful… If you want to create something extraordinary… If you want to coach remarkable clients… come join us at our upcoming Intensive. You’ll be joining an extraordinary community of coaches:


I love sharing resources and books that I love. Please note that the links in this article are my affiliate links. If you prefer not to use my affiliate links you can search for any of these titles directly where ever you purchase your books.

PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

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