The $100K Book
Write A Tiny Book That Creates High-Fee Clients
6 Weeks. 2 Tiers. One Big Idea:
You don't need to become a bestselling author.
You need to write a tiny book that makes you unignorable.
You don't need to write the next BIG book.
You need to write the right SMALL one.
What This Program Is
This is not a writing course.
This is not a publishing workshop.
This is a 6-week experience designed to help you craft a book so valuable, so specific, and so insightful – that your dream clients start asking, “How do we work together?”
If you’ve ever thought about writing a book – but didn’t know where to begin, or doubted it would matter – this is the moment to start.
This isn’t about getting on the New York Times list.
It’s about writing the book that lands you in the rooms where real decisions are made.
You’ll Leave the Program with:
- A publishable, client-attracting book (under 80 pages)
- A strategy for using it to generate $100K+ in coaching revenue
- Confidence, clarity, and your next 3 clients already in motion
What People Say About Our Experiences
“I’m leaving with ideas for new website copy and design, new chapters for my upcoming book, and a new sense of power and grit.” – Evelyne Brink
“Worth every penny. Trust your gut, lean in, and do it.” – Jennifer Pierce
Who This Is For
This is for you if:
- You're tired of being the best-kept secret in your industry
- You have a body of wisdom that's been living in your head – and it's time to get it out
- You're ready to create a book that generates clients, not just compliments
- You've built a solid coaching business, and you're ready to play at a higher level
- You want to be known, trusted, and referred without social media tricks or funnels
To join us, you’ve been coaching for at least 3 years, or you’ve built a successful career in another field. Your coaching income more than covers your expenses, but more importantly, you’re ready to take bold, fearless actions that challenge the status quo.
Who This Is NOT For
This program is not about:
- Finding a literary agent or landing a traditional publishing deal
- Step-by-step instructions for self-publishing (ISBNs, platforms, distribution)
- Editing, proofreading, or cover/page design
- Book layout, formatting, or pricing strategies
- Advanced book marketing, launches, or author branding
- Social media promotion or growing an online following
- Getting your book into bookstores or online retailers
- Legal issues like copyright or content ownership
This is a program to help you write a Tiny Book that creates clients. Nothing more. Nothing less.
Why This Matters
I’ve sold over 120,000 copies of The Prosperous Coach. But I only make $1.50 per sale.
The book didn’t make me wealthy.
The clients it created did.
And over the past decade, I’ve helped dozens of coaches do the same – with their own tiny books.
Now, I’ve distilled everything I know into this program.
You don’t need to be a great writer.
You just need a bold idea, a clear reader, and a powerful invitation.
Influential Coaches Don't Chase Clients - Clients Come to Them
Here’s the equation that unlocks it all:
Influence = Unique Insights × Deep Relationships × Premium Brand
Master these 3 areas and watch your influence soar:
Unique Insights:
- Create unique distinctions that set you apart.
- Share counterintuitive truths that challenge the status quo.
- Build a robust body of work (writing, speaking, video).
Deep Relationships:
- Serve clients deeply – don’t seek their approval.
- Model two-way vulnerability to foster genuine connection.
- Astonish your clients by consistently exceeding their expectations.
Premium Brand:
- Have a highly selective filter for clients, and opportunities.
- Offer high-value services that create an aura of exclusivity
- Be so distinctive that people recognize your brand instantly.
The 6-Week Journey
Week 1: Foundation & Focus
Craft your big idea and identify your ideal reader. You’ll leave with crystal clarity on who you’re writing for and why they need to hear from you.
Week 2: Structure & Strategy
Design your book’s architecture and discover how it will generate clients. This is where your book becomes a business tool, not just a creative project.
Week 3: Content Creation
Begin writing with our proven frameworks. You’ll tackle the hardest part – getting your ideas on paper – with structured support.
Week 4: Polish & Position
Refine your manuscript and develop your client-generation strategy. Your book starts becoming a magnet for the right opportunities.
Week 5: Publication Preparation
Prepare for launch and learn how to use your book as a client-creation machine. This includes everything from cover design to distribution.
Week 6: Launch & Leverage
Go live with your book and implement systems to turn readers into high-fee clients. You’ll have a complete playbook for ongoing success.
Between each live session, you'll receive targeted challenges designed to keep you moving forward and build real momentum.
The greatest growth comes when you take the leap into the unknown. To borrow from Guillaume Apollinaire, ‘Come to the edge,’ he said. “We can’t, we’re afraid!” they responded. But they came. And he pushed them. And they flew.
Are you ready to fly?
What People Say About Our Experiences
“I’m walking away knowing how to wake up and live my truth and stand in my truth” – Shermain Melton
“I’m walking away with so much possibility, my own ideas, plans, and dreams. I am playing in the magic of what’s possible.” – Portia Smith
Two Ways To Join
The $100K BOOK: CORE –$1,995
The complete system to write a book that creates clients.
You’ll receive:
- 2x Deep-Dive Teaching Sessions with Rich: Learn how to create your $100K Tiny Book and discover how to use it as a client-creation tool.
- 1X Deep-Dive Workshop with Alex (Rich’s personal program creator): Master the art of creating original IP—frameworks, tools, and questions that boost your credibility and make your book unforgettable.
- 3x Live Author Interviews with Alex: Behind-the-scenes with Tiny Book authors—see how they turned short books into high-fee clients, and ask your questions live.
- Private Mighty Networks Community: Connect with coaches writing Tiny Books. Share progress, swap ideas, and stay accountable.
- Engaging 48-Hour Challenges: Six focused challenges to sharpen your message, structure, and momentum.
- Access to all replays, transcripts, and templates.
The $100K BOOK: VIP –$4,495
For the coach who’s ready to be seen, challenged, and sharpened by Rich in real time.
Everything in Core, PLUS exclusive access to:
- 2x VIP Group Coaching Calls with Rich
- Book Distillation Lab: Craft your title, premise, and promise
- Client Creation Lab: Turn your book into a $100K client generator
- IP Lab Bonus
- Rich will personally review your title or concept
- You’ll receive a 60-second personalized video insight
- Private VIP thread in Mighty Networks
- Ask questions. Share drafts. Get Rich’s attention.
Only 15 VIP spots available. Once filled, doors close.
Acclaimed Guest Speaker
Our special guest at the 4PC Accelerator is Frans Johansson. He is the author of The Medici Effect. It was an international bestseller.
In fact, Harvard Business School professor Clayton M. Christensen (one of the world’s top experts on innovation) stated that The Medici Effect is “One of the most insightful books on innovation I have ever read.”
Frans’s father is Swedish and his mother African-American/Cherokee. So he has a unique take on the power of diversity. I see him like the 007 of DEI because he wrote a book on diversity, but cloaked it in innovation, and impacted thousands of people because of that.
However, I am bringing Frans on as my guest with regard to his second book, The Click Moment.
You see, The Click Moment emphasizes that success in business and in life is LESS about careful strategy than we imagine. It’s far more about random, unpredictable moments.
However, it’s actually possible to seize unpredictable moments when they occur…
Serendipity can be created.
And luck can be curated.
And we are going to learn how, from Frans Johansson directly.
- Imagine that you can teach your clients to be LUCKIER...
- Imagine you could learn to CREATE luck for yourself...
You can.
And I can’t wait to learn more from Frans.
Special Bonus
Access to my new program - One Milllllion Dollar!
In the One Milllllion Dollar! you will learn powerful strategies to overcoming challenges, mastering your mindset, and creating a million dollars worth of value for your clients and yourself.
I’ve helped dozens of coaches make their first million dollars from coaching. Now, for the first time, in this Live coaching experience, I’m going to share my insights to help coaches make more impact – and income – than they ever imagined.
The One Milllllion Dollar! is structured in 3 online zoom calls of 2h each, where we will cover the following topics: unlocking your true worth, how to build your brand & community and how to amplifying your impact & income.
Live Calls Date & Time
– All calls take place at 9 AM PST / 12 PM EST / 4 PM BST
– November 21st, December 5th, and December 12.
Can’t make it to a live session? No worries! You’ll have access to recordings of all 3 sessions, so you can revisit and reinforce your learning whenever it suits you.
“Feature Me” Submission Bonus (by application only):
If you complete and submit your book by the final deadline, you’ll be eligible for:
- A chance to be featured in Rich’s 15K-subscriber newsletter
- A spotlight for the Top 5 books via video shoutout to 60K+ social followers
Only completed books will be considered. Nothing is guaranteed. But if you create something powerful, we’ll help you make it seen.
WHAT YOU'LL LEARN
- Why short books outperform long ones in client creation
- How to write a book for clients you want – not the ones you already have
- The three types of books that create clients (and which one is yours)
- How to craft magnetic language, titles, and counterintuitive truths
- Why "finishable" beats "fancy" – and how to win trust through simplicity
- What makes a book spread via word-of-mouth, without paid ads
- How to use QR codes, audiobooks, and physical books as lead magnets
- The exact ways 4PC and VIP coaches are using their books to generate six figures
THIS ISN'T JUST A BOOK
It’s your invitation.
It’s your calling card.
It’s the way you start $100K conversations – without shouting, selling, or chasing.
Your book won’t just speak for you.
It will speak to the people who already want to work with you.
Are you ready to become unignorable?
Program Schedule
The $100K Book: Core
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Nov 6th 8am - 10am PT
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Nov 11th 8am - 10am PT
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Nov 19th 8am - 9am PT
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Nov 20th: 8am - 9am PT
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Nov 21st 8am-9am PT
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Dec 4th 8am - 10am PT
The $100K Book: VIP
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Nov 6th 8am - 10am PT
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Nov 11th 8am - 10am PT
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Nov 13th 8am - 10am PT VIP Session
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Nov 19th 8am - 9am PT
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Nov 20th: 8am - 9am PT
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Nov 21st 8am-9am PT
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Dec 4th 8am - 10am PT
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Dec 11th 8am - 10am PT VIP Session
The $100K Book Core
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2 live virtual training sessions with Rich
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Private community
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Feature Me submission bonus
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Workshop with Alex Surdu, Rich's program creator
The $100K Book: VIP
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Everything in Core, plus
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2 VIP Coaching Calls with Rich
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60-second IP Lab video feedback
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Private VIP thread & coaching prompts
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Limited to 15 seats
You don’t need a fancy book. You need a useful one – one that turns strangers into clients. That’s what I’ll help you create.
Join me for The $100K Book and let’s build something that works while you sleep.
Love. Rich
PS: If you’re already a high-level coach, this might be the only writing program that speaks your language. No fluff. No filler. Just strategy, storytelling, and a book that makes people say: “I need to work with you.”
Our Policies
Cancellation Policy
We have a No Refund Policy for a reason. You see we love people who want to play full out. If you’re in, you’re in. It’s called Commitment. “Hell Yes. Or Hell No”. There is nothing else. And if it turns out that you can’t attend the program – your fee can be used as a full credit toward any other program provided in the next 12 months – as long as you notify us more than 30 days before the intensive.
The “Power of Vulnerability” Policy
Show up and be ready to hide nothing—and hold nothing back. You will triple the value you get by playing this way. As Brené Brown puts it, “Vulnerability is our most accurate measure of courage.” She says, if you take a big step and make yourself vulnerable, then it is pretty likely that the next morning you’ll wake up thinking, “Oh my God! Why did I share that? What was I thinking?”
What we say is that if you don’t feel a vulnerability hangover the next morning, then you probably didn’t go far enough. This Immersion will be recorded, so just like life, you get to choose how far you go in sharing with others—privately or in front of everyone.
The “200% Responsibility” Policy
Great coaching relationships involve 200% Responsibility. And 200% Responsibility is how we run our programs. On our side, we PROMISE you, that we will show up 100%. (That’s me, Rich—and my entire team.) We will hide nothing. We will hold nothing back. We will give you the most powerful, impactful, kick-ass, life changing Intensive that you have ever experienced.
On YOUR side, we REQUIRE of you to show up 100%. Hide nothing. Hold nothing back. Take action. Even when you’re afraid. Be vulnerable. Lean into your edge. Take risks. Mess up, screw up, FAIL! Again and again and again. Because more failure is the only guaranteed path to more success.
Frequently Asked Questions
Q: Do I need to be a good writer?
A: No. You need a valuable idea and the courage to say it clearly. We’ll show you how.
Q: Do I have to finish the book during the program?
A: That’s the goal – but you’ll also leave with a strategic plan to publish and share it powerfully, even if the draft continues after.
Q: Will I be writing during the program?
A: Yes, we include structured writing challenges to help you take action – not just notes.
Q: What's the difference between the Core and VIP tiers?
A: VIP gives you access to Rich’s personal feedback, additional live coaching, and a more intimate group. It’s for the coach who wants to go deeper, faster – with eyes on their work.
Q: Can I upgrade to VIP later?
A: Only if there are still seats available. VIP is capped at 15 participants to maintain depth and intimacy.
Q: Am I ready for this level of program?
A: If you meet the prerequisites and feel both excited and slightly scared by the prospect, you’re probably ready. Remember, growth happens outside your comfort zone. This program is designed to challenge you and help you reach new heights.
Q: How much time should I allocate for this program?
A: Plan to fully engage for the 6 weeks. While the live sessions are scheduled, the challenge days and writing work are crucial for integration and application. You’ll get the most value by fully committing throughout the program.
Q: What's the refund policy?
A: We operate on a “Hell Yes or Hell No” commitment model. If you’re in, you’re in. Your payment secures your spot and is non-refundable – but can be applied as credit to any future program if you give 30+ days’ notice. We love people who want to play full out. There is nothing else.