I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

You are more powerful than you know. And you can do more than you think.

I won’t lie. There have been times this year where I’ve felt afraid and confused. I’ve struggled homeschooling my kids (and I was once a Vice Principal and I have a Master’s Degree in Educational Effectiveness). And there have been times where I’ve felt emotionally and physically exhausted. 

This has been a challenging year in many ways. But as coaches and leaders we wake up every day with the ability to create our lives, rather than report on them. 

I’m a leader. And a leader has 3 jobs:

  1. Serve. Serve yourself first. Take care of you. 
  2. Lead. Lead unapologetically—but apologize when needed. (You’re a leader. Get comfortable with paradox). 
  3. Serve. Serve others so powerfully that they never forget how you made them feel. Ever.

You are more powerful than you know. And you can do more than you think. 

Where have you been at cause, this year? What have you created, in the face of uncertainty? How have you given back and made a difference?

In 2019, I told my team we needed a new one-line business plan. Our plan was simple: 

We can make any idea or opportunity happen in two weeks or less. 

I had no idea at the time just how impactful—and essential—that plan would be in 2020. Here’s what it looked like in action:

  • When the pandemic began I launched a coaching program for 100 days, to support coaches in my community. 
  • I created a Playbook for Coaching in Challenging Times. I created an FAQ for great leaders who want to be great coaches, called The Rules. I published my Manifesto. And I published a playbook for the other side of success, called Rich’s Rules. They’ve each been downloaded thousands of times. I’m very proud of them. 
  • I launched a Facebook group, called Serve, Lead, Serve, to support coaches who might not even know me. It’s grown to 4,000 members in the past 7 months. 
  • From March until July, I got up at 5.30am to lead early morning support calls, three days a week. I ran calls for the members of 4PC and for members of my wider community. 
  • We pivoted our live events and ran our first virtual Intensive. We got feedback from people who have attended more than 9 live events that it was our best Intensive yet. 
  • I gifted 6 months of membership to every member of 4PC. It cost me $337,000. But it was an investment in the incredible leaders of my community. 
  • I partnered with my wife, in business, for the first time ever. We created The Kaleo Project, for a group of 30 Black and African-American leaders and coaches. We covered the $5,000 cost of membership for every member. 
  • I launched and ran our first ever 4PC Accelerator, to give high-level coaches an experience of the way I challenge and stretch the members of 4PC. 
  • I launched Transition Excellence—our online program for successful executives and entrepreneurs who’ve transitioned into coaching. 
  • I didn’t stop writing. This is my 103rd article this year. 
  • I didn’t stop creating. I recorded 50 podcast episodes and 18 videos. 
  • And I didn’t stop coaching.

This is a photo of 4PC, when I surprised them with a magic show from a world-class magician!

You are more powerful than you know. And you can do more than you think.

There’s one thing you can be certain of, into the future, your clients will always need your support. And no one wants support from a struggling coach. The members of 4PC have been super creative this year. And they’re thriving. 

You have to be creative in the face of uncertainty. You have to make an impact when everyone else is afraid (including you). You have to keep your focus when everyone around you is losing theirs. Why else would clients want to work with you in challenging times? 

This was a year I had planned to do more traveling than in years. We had rented a castle in England for a 4PC Intensive. And we also had plans, as a family, to visit France, India and Tanzania. The universe apparently had other plans… However, I still got to visit my family in London in February. We took the kids to Palm Springs in the summer and Joshua Tree in the fall. And Monique and I managed to get 3 nights alone in San Diego, before the year was out. 

You are more powerful than you know. And you can do more than you think.

Love. Rich 


PS. If you are a leader with a track record of success behind you and you’d love to coach a handful of high-performing, high-fee clients, I designed Transition Excellence for you. If you’re a high-performer who wants to create clients by invitation and referral only—no internet marketing needed—download the Transition Excellence Prospectus. I wrote it for you…



PLUS… Whenever you’re ready… here are 4 ways we can help you build the confidence, skills and the powerful language you need to enroll high-performing, high-fee clients.

And if you sign up for any of my programs between now and midnight on December 31, you can pick one of our 3 self-learning programs (valued from $695-$995) and we’ll include that for absolutely no cost. It must be Christmas! 

  1. Being an Exponential Coach – Would you like to learn everything I know about how to level up as a coach? This is a self-paced learning program based on 8 principles of Exponential Coaching. The feedback from people who have taken this course has been fantastic. This program is run by Mindvalley—not my team—but it’s a great low cost entry point into my world. Your Investment: $695
  2. The Intensive – 9 days focused on one thing: creating your very next client. I will teach you the skills, the language and the mindsets you need to master – in order to enroll high performing, high fee clients. You will be surrounded by our community of extraordinary coaches. I’ve run more than 25 Intensives over the past decade and only one didn’t sell out. And this is the only Intensive I am running in 2021. Your Investment: $1397. 
  3. The Intensive Leadership Team – For years people have asked us, “How do you create such amazing Intensives?” The answer is simple but it’s not easy. We train people to be leaders—from the inside out. If you want to master leading and delivering extraordinary transformational experiences—for 5, 10 or 250 people, you can apply to join our team. And, if accepted, you’ll come behind the scenes to witness how we build a high-level team, plus you’ll experience small group coaching from me and my Faculty. (Important: This opportunity is only available if you have attended a Rich Litvin Intensive—at least once) as a participant. Only 10 spots available. Your Investment: $5397
  4. Project Kairos – This is my highest level Client Creation program. You’ll join a group of 30 top performers. You’ll have me as your coach from January to September 2021. You’ll have powerful Deep Coaching in a Group Setting, plus a private Slack group for Q&A with me, and for mutual support with the group. You’ll build the skills, the confidence and the powerful language you need to enroll high-performing, high-fee, elite clients. Your Investment: $13500 (Plus, you receive a complimentary ticket to the Intensive) 

PPS. Don’t forget to choose your gift: 

  1. Be Remarkable – Learn how to stand out in a world where everyone’s an ‘expert’. Learn how to sell your book, your program and your coaching in a noisy world. ($695
  2. Create! – Learn to leverage the power of your creativity—to create tools, intellectual property, articles, videos, podcasts, interviews, webinars and more… This is the secret sauce that lets people experience your coaching before they become clients. ($900)
  3. Coaching Elite Top Performers – Learn how I coach extraordinary top performers, from Navy Seals to leaders of billion dollar corporations. Begin with my Deep Coaching Assessment, to analyse where you need to improve the most. ($997)
Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together