I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

You are not the product

Don’t sell “coaching.”

Never sell “you.”

Help your clients see their dreams as possibilities.

Serve them so powerfully that they never forget your conversation for the rest of their life.

Then let them decide if they want to invest in their dreams.

How can I create a week that makes me feel alive?

On the final day of my recent Intensive, I coached an extraordinary woman named Gabrielle.

When she was 25 years old, Gabrielle was making $150,000 a year, as a personal trainer. At the time, she only worked 20 hours a week, which means that, almost ten years ago, she earned an annual equivalent of $300,000.

For most 25 year olds, that would be pretty extraordinary. But it wasn’t for Gabrielle. She was simply doing what she loved to do. Her business was exclusively by word of mouth. Invitation and referral, alone. That’s the platinum standard of any business.

For the past 7 years she’s drawn her attention inwards. She’s been mastering her craft.

She’s been studying and learning and practicing, in order to become world-class in her field. 

She’s made less money for a while. But now she is ready to uplevel every aspect of her game.

She wants to make $4 million a year. She wants celebrity and ultra-high net worth clients. She wants to be recognized as an expert.

I believe in her.

In fact, I trust her so much I gave her a leadership role in front of 300 people at the intensive.

She trusts me.

She let me dive deep and coach her in front of the 300 people she’d been teaching for the past 8 days.

That takes real courage.

“How can I create a week that makes me feel alive?” was the question I created for Gabrielle.

It not only impacted her deeply but it left a ripple of insights for everyone at the Intensive. 

You can watch that coaching experience, right here. It’s full of deep coaching, edgy questions, real honesty, enrolling high-level clients, the skills of building a word-of-mouth business, the power of competing commitments and fear of success. 

Love. Rich


PS. Join me to create your next high-performing, high-fee client, in Project Kairos. You get group coaching with me for 11 months. Plus, a complimentary ticket to our 2022 Intensive. The first 4 cohorts of Project Kairos all sold out. PK5 begins in June and we are down to our final 6 spots. Reserve your spot now


PLUS… Whenever you’re ready… here are 4 ways we can help you build the confidence, skills and the powerful language you need to enroll high-performing, high-fee clients.

  1. Want to master The Prosperous Coach Approach? Reserve your spot for our 2022 Intensive. The 2021 Intensive sold out almost 3 months ago. And the first 51 spots for the 2022 Intensive have already been reserved.
  2. We have re-opened the doors to Transition Excellence. Find out if you’re ready to make the transition to an in-demand, world-class, leadership coach (in 100 days or less) by downloading our brochure.
  3. Successful coaches can feel frustrated that they’re still a “best kept secret.” The 4PC Accelerator will get you to stand out as a trusted advisor, in a noisy, overcrowded market. Join me to write your book, create your own intellectual property and build your own community—so that dream clients call you. You’ll leverage your expertise and massively increase your impact.
  4. 4PC is my private club for top performers with access to a huge array of support and connection. Do you have a track record of success behind you and a big mission ahead of you? Apply now to join us in August 2021. 
Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together