I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

You are not the product

Don’t sell “coaching.”

Never sell “you.”

Help your clients see their dreams as possibilities.

Serve them so powerfully that they never forget your conversation for the rest of their life.

Then let them decide if they want to invest in their dreams.

How can I create a week that makes me feel alive?

On the final day of my recent Intensive, I coached an extraordinary woman named Gabrielle.

When she was 25 years old, Gabrielle was making $150,000 a year, as a personal trainer. At the time, she only worked 20 hours a week, which means that, almost ten years ago, she earned an annual equivalent of $300,000.

For most 25 year olds, that would be pretty extraordinary. But it wasn’t for Gabrielle. She was simply doing what she loved to do. Her business was exclusively by word of mouth. Invitation and referral, alone. That’s the platinum standard of any business.

For the past 7 years she’s drawn her attention inwards. She’s been mastering her craft.

She’s been studying and learning and practicing, in order to become world-class in her field. 

She’s made less money for a while. But now she is ready to uplevel every aspect of her game.

She wants to make $4 million a year. She wants celebrity and ultra-high net worth clients. She wants to be recognized as an expert.

I believe in her.

In fact, I trust her so much I gave her a leadership role in front of 300 people at the intensive.

She trusts me.

She let me dive deep and coach her in front of the 300 people she’d been teaching for the past 8 days.

That takes real courage.

“How can I create a week that makes me feel alive?” was the question I created for Gabrielle.

It not only impacted her deeply but it left a ripple of insights for everyone at the Intensive. 

You can watch that coaching experience, right here. It’s full of deep coaching, edgy questions, real honesty, enrolling high-level clients, the skills of building a word-of-mouth business, the power of competing commitments and fear of success. 

Love. Rich


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing. 
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients. 


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

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