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You Can Never Have Enough Of What You Don’t Really Need

I’m often asked by coaches whether or not they should get a certification.

There’s an important distinction you need to understand before you answer that question.

Do you want more CONFIDENCE or COMPETENCE?

If you want to build your confidence and self-esteem that’s fine. We could all do with a little more of that at times.

There’s nothing wrong with taking trainings that lead to a certificate at the end, IF you know why you are seeking them.

In the movie, The Wizard of Oz, Dorothy meets and befriends the Scarecrow. He’s only just been made, so he doesn’t have much ‘knowledge’.

He confuses this with thinking he’s stupid and, despite continually demonstrating that he has a lot of wisdom, he wants a brain.

She meets the Tinman who is made completely of metal and doesn’t have a physical heart.

He turns out to be the most the most tender and emotional of Dorothy’s new friends but he thinks he can’t love. So, he wants a heart.

And she meets the Cowardly Lion who believes that his fear makes him inadequate.

Despite frequently acting in the face of fear, he desperately wants some courage.

They spend most of the movie traveling to meet The Wizard of Oz, who they believe will finally grant their wishes.

But when they finally meet the “Wizard” they discover that he’s actually a normal middle-aged man who has been projecting a fearsome image.

He eventually even admits to being a “humbug”.

Well, it would take one who’s spent much of his life trying to pretend to be someone he’s not, to see that what many of us are seeking is what we don’t ready need. (I’m talking to myself here, by the way. I know the Wizard’s part of the story from the inside out).

He gives the Scarecrow a diploma, the Lion a medal, and the Tin Man a ticking heart-shaped watch, granting their wishes and convincing them that they have received what they sought.

It’s such a beautiful metaphor for life.

And whilst you can never have enough of what you don’t really need, it doesn’t hurt, once in a while, to receive a little placebo to help us on our own journey!

The most important skill as a leader, a coach or an entrepreneur is self-awareness.

Maybe you’re a pretend ‘Wizard’, a ‘stupid’ Scarecrow, a Tinman without a ‘heart’, or a ‘cowardly’ Lion. That’s ok. It’s the nature of being human. We all think we’re less than or pretend to be something we’re not at times.

You probably wouldn’t be a great coach if you didn’t know that story from personal experience.

So, if you believe that a certificate will help you to build your confidence and self-esteem as a coach, that’s perfect.

If you believe that a certificate will help to open doors to you in the corporate world, that’s great.

And if you take some trainings that lead to a certificate because you believe that even the most masterful coaches never stop learning, that’s great too.

Just don’t forget to pause to see where your beliefs are coming from. And then smile when you remember just how human you are!

Now, what are YOU seeking most, right now?

Love. Rich

PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

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