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You have a robot-proof superpower!

My son loves to read about superheroes. And we have fun discussing what superpowers we’d choose. Look, I can’t see through walls, I can’t fly and I have no laser beams. But I do have a secret weapon. And it’s future-proof and robot-proof!

You have one too.

“You need a career, son!”

When I was a kid, my parents told me how important it was to have a “career.” Anything from doctor to accountant to lawyer was ok with them. You see, these were professions that would clearly lead to a career for life. Later, when I was about to go to university, I was told that I needed to learn “hard skills” such as computer technology, data analysis and finance. Then, once I graduated, I was told I needed a range of “certifications and licenses” to show future employers.

But that was then and this is now. The world my parents grew up in is gone forever.

There are no lifelong careers any longer. Certifications mean little, compared to experience. And the “hard” skills of business will be taken over by automation, algorithms and artificial intelligence.

Many current jobs will be obsolete in less than a decade. And many of the functions of lawyers, accountants and doctors will be taken over by technology.

But that’s nothing to fear. Because if you are reading this, the chances are that you’re a coach or transitioning into coaching.

And we have a superpower…

You need creativity, not a career!

The high-skill, high-pay jobs of the future are likely to involve skills better measured by EQ (emotional intelligence) than IQ. And the people who will be able to command high fees and high salaries in the future are the ones with this superpower.

Martin Ford is a futurist who explains that the most robot-proof jobs have 3 characteristics:

  1. They involve genuine creativity.
  2. They involve building complex relationships with people.
  3. They are highly unpredictable.

Great coaches are highly creative, they love building complex relationships with people and there is absolutely no predictability in their job from one day to the next.

Great coaches have strong level leadership skills, great communication skills and high emotional intelligence.

And great coaches understand that in an increasingly high-tech world, being high-touch is one of the last remaining competitive advantages.

If you’d like to build these superpowers to create your very next client, I have 2 special opportunities for you…

Create One Client

I’m highly creativity. I’m an introvert who loves nothing more than building complex relationships with people. And I’m highly unpredictable because I have a very low threshold for boredom!

So, I have been working hard at two ways to support you building your own superpowers:

  • Are you a great coach because you’re a ‘people-person’ but you’re stuck all day in front of a computer?
  • Are you highly creative but you wish there was a way to have your dream clients hear about you?
  • And is the unpredictability of creating clients becoming a burden?

What would it be worth to you to Create ONE Client?

1. Join me on a live coaching experience

Let’s create ONE single client for YOU. Come get coached by me LIVE or watch me coach, coach coach. Listen to me answer as many of your questions as I can.

Join me for an hour on Thursday, February 21, (11 AM Pacific, 2 PM Eastern, 7 PM UK)

2. Join me at our ‘Create One Client’ Intensive

If you’re a top performer, or you coach top performers, you’ll want to spend time in our community. At this Intensive we will be diving deep into the hidden challenges top performers face – and how to coach ultra successful people. And we’ll be focused on one single mission: create one client.

Coaching is a lonely profession and the Intensive is where you will meet a community of other high performing individuals, ready to take their game to the next level. The Intensive is also the program that has launched many of the world’s most successful and exclusive coaches.

See you soon.

Love. Rich


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

<h2>Join the Deep Dive Waitlist</h2>

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