I have written every day for the past 10 years. If you like to read, I've got your back - and I promise to challenge your thinking

Your past is creating your future…

My 7 year old son is learning to use a laptop. He asked me why the keyboard isn’t in alphabetical order. It would making typing so simple and easy, he suggested.

The answer to his question goes back a long, long way…

You see, the very first typewriters used keys arranged in alphabetical order. But the characters were mounted on metal arms which would jam if neighbouring arms were pressed at the same time.

The letters on the keyboard were rearranged in the early 1870s by Christopher Latham Sholes, a newspaper editor and printer from Wisconsin. He designed the QWERTY layout to keep the keys used most, far apart from each other, to reduce jams and raise typing speed.

This layout became the standard and is still used today because people learned the layout and could maintain their muscle memory as they switched between different typewriters. Then, when computer keyboards were created, it was only logical to use the same key layout everyone already used.

Seems crazy, right? The layout on your high speed, internet-connected computer was designed almost 250 years ago.And yet that’s true for so much of our lives, too.

As a coach, I spend my time with clients looking for clues. What is holding this super successful woman back from her next level of success? Why is this Olympic athlete able to perform at the highest levels, yet struggles to make money? Why does this millionaire business owner have so much ease making money, yet struggles to hold down a relationship?  

So often, the answer is that a mindset that helped them have success in the past – or in another situation – is no longer working.

How do I get to the root of these past mindsets? I use provocative and “obvious” questions to listen for what’s not being said. I listen for the question behind the question. I create enough safety and love to get to the heart of what they really need – or what’s really going on. I get curious about how they think and where their motivation and their energy come from. And I listen to the content of their stories and then I draw out the real context of the situation.

How about you… If you got really honest, what are the outdated thoughts or actions – that go back a long, long way – that are holding you back the most, right now?

Love. Rich


PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   


PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

<h2>Join the Deep Dive Waitlist</h2>

<form accept-charset="UTF-8" action="" class="infusion-form" id="inf_form_5bc29e0421b01e24647c19a6050e234b" method="POST">
    <input name="inf_form_xid" type="hidden" value="5bc29e0421b01e24647c19a6050e234b" />
    <input name="inf_form_name" type="hidden" value="Web Form submitted" />
    <input name="infusionsoft_version" type="hidden" value="" />
    <div class="infusion-field">
        <label for="inf_field_FirstName">First Name *</label>
        <input id="inf_field_FirstName" name="inf_field_FirstName" placeholder="First Name *" type="text" />
    <div class="infusion-field">
        <label for="inf_field_Email">Email *</label>
        <input id="inf_field_Email" name="inf_field_Email" placeholder="Email *" type="text" />
    <div class="infusion-submit">
        <button class="infusion-recaptcha" id="recaptcha_5bc29e0421b01e24647c19a6050e234b" type="submit">Submit</button>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script src="" async="async" defer="defer"></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>
<script type="text/javascript" src=""></script>

Join the Deep Dive wait list

You will be notified when we open registration for the next Deep Dive