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Your secret weapon…

So many people are afraid of selling. This summer, I had the owner of an air conditioning company come to my house to quote me on installing a new system. He emailed me a quote a couple of days later and I replied immediately asking about the more expensive system he’d mentioned to me. I was literally ready to pay almost double what he originally quoted me and you know what happened next? Nothing… He never got back to me. I hired a different company and he lost out on thousands of dollars of business. 

So many coaches are afraid of selling. I hear constantly from coaches how, at the end of a powerful coaching session, a potential client asks, “How much would it cost to work with you?” The coach gets scared and, instead of giving a direct answer, they say, “Let me email you…” They then take weeks to send that email, by which time the person has lost interest and they never become a client. 

If you want to be a great coach with high-performing clients, you have to be able to look someone in the eyes and say, “I would love to work with you…”

If you want to be a great coach with high-fee clients, you have to be able to look someone in the eyes and say, “It will cost $XX,000 to work with me.”

There’s only one way to get better at selling coaching. It’s to sell your coaching.

2021 will be a year where, as a coach and entrepreneur, you can really fly—if you are ready. You’ll need to make 3 decisions:

  1. The decision to take total responsibility for your business success
  2. The decision to invest in your own learning and growth
  3. The decision to create more and more value for others

Your secret weapon in the year ahead will be the patient execution of what everyone knows they should be doing. Believe it or not, that is actually a competitive barrier.

So you want to create clients… 

We can support you in 2021 in 5 different ways. And if you sign up for any of these options between now and midnight on December 31, you can pick one of our 3 self-learning programs (valued from $695-$995) and we’ll include that for absolutely no cost. It must be Christmas! 

  1. Being an Exponential Coach

Would you like to learn everything I know about how to level up as a coach? This is a self-paced learning program based on 8 principles of Exponential Coaching. The feedback from people who have taken this course has been fantastic. This program is run by Mindvalley—not my team—but it’s a great low cost entry point into my world. Your Investment: $695

  1. The Intensive

9 days focused on one thing: creating your very next client. I will teach you the skills, the language and the mindsets you need to master – in order to enroll high performing, high fee clients. You will be surrounded by our community of extraordinary coaches. I’ve run more than 25 Intensives over the past decade and only one didn’t sell out. And this is the only Intensive I am running in 2021. Your Investment: $1397. 

  1. The Intensive Leadership Team

For years people have asked us, “How do you create such amazing Intensives?” The answer is simple but it’s not easy. We train people to be leaders—from the inside out. If you want to master leading and delivering extraordinary transformational experiences—for 5, 10 or 250 people, you can apply to join our team. And, if accepted, you’ll come behind the scenes to witness how we build a high-level team, plus you’ll experience small group coaching from me and my Faculty. (Important: This opportunity is only available if you have attended a Rich Litvin Intensive—at least once, as a participant.) Only 10 spots available. Your Investment: $5397

  1. Transition Excellence

This program is exclusively for executives or entrepreneurs who want to thrive as high-level coaches to high-level leaders. Transition Excellence will instill in you the unwavering confidence and self-belief to step into coaching the world’s top performers. You will learn the tools, techniques and mindset to coach fearlessly and powerfully at the highest level. Six months of self-paced learning on how to be a high-performing, high-fee coach—with group teaching and coaching calls from me and my team—and a community of top performers. Your Investment: $6950

  1. Project Kairos

This is my highest level Client Creation program. You’ll join a group of 30 top performers. You’ll have me as your coach from January to September 2021. You’ll have powerful Deep Coaching in a Group Setting, plus a private Slack group for Q&A with me, and for mutual support with the group. You’ll build the skills, the confidence and the powerful language you need to enroll high-performing, high-fee, elite clients. Your Investment: $13500 (Plus, you receive a complimentary ticket to the Intensive) 

Love. Rich


PS. Don’t forget to choose your gift. Sign up for any of the above programs before midnight on December 31 and we’ll include one of the 3 below, for absolutely no cost: 

  1. Be Remarkable

This is a level up from Exponential Coach. You’ll learn how to stand out in a world where everyone’s an ‘expert’. You’ll learn how to get the word out when everyone seems to be doing the same thing. And you’ll learn how to sell your book, your program and your coaching in this noisy world. ($695)

  1. Create!

Creating something from nothing is a high level skill. I am a prolific creator and this skill has helped me soar as a professional coach. In this program, I will teach you how to leverage the power of your creativity—to create tools, intellectual property, articles, videos, podcasts, interviews, webinars and more… Your creativity will allow you to offer far more than just “coaching” to your clients. It is the secret sauce that lets people experience your coaching before they become clients. ($900)

  1. Coaching Elite Top Performers

Coaches have asked me, for a decade, how I coach extraordinary top performers. So, I spent years deconstructing my own coaching. I looked at what works and what doesn’t work when you’re coaching a world-class martial artist, a former Navy Seal or the leader of a billion dollar corporation. This is a series of six self-paced sessions where I help you achieve mastery in coaching. You begin by taking my Deep Coaching Assessment, to analyse where you need to improve the most. ($997)


Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together