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Your secret weapon…

So many people are afraid of selling. This summer, I had the owner of an air conditioning company come to my house to quote me on installing a new system. He emailed me a quote a couple of days later and I replied immediately asking about the more expensive system he’d mentioned to me. I was literally ready to pay almost double what he originally quoted me and you know what happened next? Nothing… He never got back to me. I hired a different company and he lost out on thousands of dollars of business. 

So many coaches are afraid of selling. I hear constantly from coaches how, at the end of a powerful coaching session, a potential client asks, “How much would it cost to work with you?” The coach gets scared and, instead of giving a direct answer, they say, “Let me email you…” They then take weeks to send that email, by which time the person has lost interest and they never become a client. 

If you want to be a great coach with high-performing clients, you have to be able to look someone in the eyes and say, “I would love to work with you…”

If you want to be a great coach with high-fee clients, you have to be able to look someone in the eyes and say, “It will cost $XX,000 to work with me.”

There’s only one way to get better at selling coaching. It’s to sell your coaching.

2021 will be a year where, as a coach and entrepreneur, you can really fly—if you are ready. You’ll need to make 3 decisions:

  1. The decision to take total responsibility for your business success
  2. The decision to invest in your own learning and growth
  3. The decision to create more and more value for others

Your secret weapon in the year ahead will be the patient execution of what everyone knows they should be doing. Believe it or not, that is actually a competitive barrier.

So you want to create clients… 

We can support you in 2021 in 5 different ways. And if you sign up for any of these options between now and midnight on December 31, you can pick one of our 3 self-learning programs (valued from $695-$995) and we’ll include that for absolutely no cost. It must be Christmas! 

  1. Being an Exponential Coach

Would you like to learn everything I know about how to level up as a coach? This is a self-paced learning program based on 8 principles of Exponential Coaching. The feedback from people who have taken this course has been fantastic. This program is run by Mindvalley—not my team—but it’s a great low cost entry point into my world. Your Investment: $695

  1. The Intensive

9 days focused on one thing: creating your very next client. I will teach you the skills, the language and the mindsets you need to master – in order to enroll high performing, high fee clients. You will be surrounded by our community of extraordinary coaches. I’ve run more than 25 Intensives over the past decade and only one didn’t sell out. And this is the only Intensive I am running in 2021. Your Investment: $1397. 

  1. The Intensive Leadership Team

For years people have asked us, “How do you create such amazing Intensives?” The answer is simple but it’s not easy. We train people to be leaders—from the inside out. If you want to master leading and delivering extraordinary transformational experiences—for 5, 10 or 250 people, you can apply to join our team. And, if accepted, you’ll come behind the scenes to witness how we build a high-level team, plus you’ll experience small group coaching from me and my Faculty. (Important: This opportunity is only available if you have attended a Rich Litvin Intensive—at least once, as a participant.) Only 10 spots available. Your Investment: $5397

  1. Transition Excellence

This program is exclusively for executives or entrepreneurs who want to thrive as high-level coaches to high-level leaders. Transition Excellence will instill in you the unwavering confidence and self-belief to step into coaching the world’s top performers. You will learn the tools, techniques and mindset to coach fearlessly and powerfully at the highest level. Six months of self-paced learning on how to be a high-performing, high-fee coach—with group teaching and coaching calls from me and my team—and a community of top performers. Your Investment: $6950

  1. Project Kairos

This is my highest level Client Creation program. You’ll join a group of 30 top performers. You’ll have me as your coach from January to September 2021. You’ll have powerful Deep Coaching in a Group Setting, plus a private Slack group for Q&A with me, and for mutual support with the group. You’ll build the skills, the confidence and the powerful language you need to enroll high-performing, high-fee, elite clients. Your Investment: $13500 (Plus, you receive a complimentary ticket to the Intensive) 

Love. Rich


PS. Project Kairos just began but it’s not too late to join me. You’ll get the recordings of the calls you miss. Master Creating Clients in the last Project Kairos I will ever run. Sign up now, and you still get a gift ticket to my upcoming program: $100K Clients


PLUS, here are 4 more ways you can drastically increase your impact and your income:

  1. Join my 2 new short programs, $100K Clients and One Milllllion Dollars! There’s a button at the bottom of either page that allows you to join both programs and save almost $300…
  2. Get my support as a Thinking Partner. This is for one successful entrepreneur or coach who wants to have their thinking provoked and to be challenged – on everything!
  3. Become my Protégé. This is for a single coach who wants my mentoring to help them transform every element of their coaching business – mastering The Prosperous Coach Approach, writing books, scaling your business, building a team, or becoming known as a Thought Leader…
  4. Want to work with me but not sure where to start? Check out our coaching journey and pick the program that suits you best. 



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For most of human history it wasn’t called coaching, it was called leadership.
We teach highly successful leaders to become highly successful coaches.

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