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I have written every day for the past 17 years. If you like to read, I've got your back - and I promise to challenge your thinking.

You’re not the right coach for everyone

I once explained to someone that I wasn’t the right coach for her. Later that day she sent me a scathing email. It was really vindictive.

I was shocked and I felt hurt. And I wondered if I’d done the wrong thing.

It took me two days before it hit me… I hadn’t made a terrible mistake. Her email had validated my decision!

You’re not the right coach for everyone.

It’s a selfish act to coach someone when they’re not an 8, 9 or 10 out of 10 for you.

I promise you there’s a 10 out of 10 coach for that client.

Remember that every time you say yes to coaching a client who is a 7/10 or less, you are actively keeping out your dream clients.

Here’s what to say when a client isn’t a best fit:

“Based on the support you need, I’m not the best fit coach for you. And I want to make sure you have the very best fit. Let me check in with my colleagues and get back to you with a referral for a resource or a coach that can support you best…”

The sooner you raise your bar and filter for dream clients, the sooner they’ll show up.

Love. Rich

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What I’m actually thinking, written for coaches with elite clients – or those on their way. Always provocative. 16,000+ readers. For 17 years.

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