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December 13, 2022 • Rich Litvin

People only buy 4 things

People only buy four things. Time, money, status and peace of mind. 

If you try to sell something other than those four things you will fail. When you sell all four you will thrive. 

If you want to be successful make sure you let people know how working with you will lead them to more time, money, status and peace of mind.

Don’t believe it? Let me model this for you right now for a meditation coach.

Here’s some generic copy I found on a meditation website: “Meditation is a great way to reduce stress, promote health and well-being, and maintain a positive and relaxed attitude to life.”

Let’s upgrade that for a coach who teaches meditation in the corporate world: “Meditation helps you develop inner peace in your daily life. When you have more inner peace, people trust you. They take you more seriously because they see that you don’t feel insecure in challenging moments. When you are more secure, you feel more confident and you are taken more seriously by your boss, your board, or your customers. Imagine how your increased confidence and inner peace will impact your salary and opportunities for promotion. Of course, if you don’t get that promotion, you’ll feel confident from the inside-out, anyway…”

Practice this right now. Take five minutes to write down how working with you will lead to more time, money, status and peace of mind. 

Love. Rich 

 

PS. Dramatically increase your confidence as a coach by mastering enrolling clients. Drastically increase your ability to raise your fees and up-level your clients. And learn to have fun making money. Join me on The 90 Day Money Game. There’s still time to join us…   

 

PLUS, whenever you’re ready – here are 4 more ways you can drastically increase your income and impact as a world-class coach:

  1. Assess your current coaching level and learn how to get to your next level. Read – or remind yourself of – The Litvin Levels, from The Prosperous Coach.
  2. Watch me coach some of the top coaches on the planet, in order to drastically uplevel your coaching skills. Join me on How To Coach A Superhero: The 4PC edition. 
  3. Imagine joining a Deep Coaching experience alongside the members of 4PC, my community of high-level coaches… We only offer The 4PC Accelerator once a year and it always sells out in advance. Save $1,000 with early-bird pricing.
  4. Learn how to enroll and coach successful, talented and ambitious clients – with power and impact. Join my flagship program, Project Kairos – for 8 months of guidance, challenge and support to master creating clients.

 

Transforming world-class leaders into world-class coaches.
That’s what we do.

If this sounds like you, let’s talk and explore if working together is a good fit.

Learn more about ways to work together

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