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People only buy 4 things

People only buy four things. Time, money, status and peace of mind. 

If you try to sell something other than those four things you will fail. When you sell all four you will thrive. 

If you want to be successful make sure you let people know how working with you will lead them to more time, money, status and peace of mind.

Don’t believe it? Let me model this for you right now for a meditation coach.

Here’s some generic copy I found on a meditation website: “Meditation is a great way to reduce stress, promote health and well-being, and maintain a positive and relaxed attitude to life.”

Let’s upgrade that for a coach who teaches meditation in the corporate world: “Meditation helps you develop inner peace in your daily life. When you have more inner peace, people trust you. They take you more seriously because they see that you don’t feel insecure in challenging moments. When you are more secure, you feel more confident and you are taken more seriously by your boss, your board, or your customers. Imagine how your increased confidence and inner peace will impact your salary and opportunities for promotion. Of course, if you don’t get that promotion, you’ll feel confident from the inside-out, anyway…”

Practice this right now. Take five minutes to write down how working with you will lead to more time, money, status and peace of mind. 

Love. Rich 


PLUS, here are 4 more ways you can drastically increase your impact and your income:

  1. Become a Prosperous Coach… with me as your coach for 8 months in our flagship program, Project Kairos.  Plus, you’ll get a gift ticket to my upcoming program: $100K Clients! Reserve your spot now.
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  3. Join my 2 new programs, $100K Clients and One Milllllion Dollars!  There’s a button at the bottom of either page that allows you to join both programs and save almost $300…
  4. Want to work with me but not sure where to start? Check out our coaching journey and pick the program that suits you best.


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